EPAM and Black Box Create In-Store Dynamic Advertising Solution Using Instant Facial Recognition
January 11 2018 - 9:00AM
EPAM Systems (NYSE:EPAM), a leading global provider of digital
platform engineering and software development services, and Black
Box (NASDAQ:BBOX), the trusted digital partner for global
connectivity solutions at the intelligent retail edge, today
launched an in-store dynamic advertising solution that delivers
personalized ads to consumers. By utilizing facial recognition
technology and pulling intelligent data, the solution will
instantly target relevant ads to shoppers based on demographics,
such as age and gender.
According to the latest State of the Connected Customer Report,
58% of consumers say it’s absolutely critical or very important for
companies to provide a personalized experience and 52% of consumers
are likely to switch brands if a company doesn’t make an effort to
personalize communications to them.
“By leveraging immersive technologies, such as Artificial
Intelligence, Augmented Reality and facial recognition, retailers
are looking to meet consumer demands and remain competitive by
focusing on personalization,” said Pedro Silva, Senior Director,
Business Consultancy, EPAM. “The combination of Black Box’s
infrastructure expertise, global design, deploy and manage
capabilities, and presence in thousands of leading retail stores
and EPAM’s expertise in big data and intelligent solutions will
help our customers bridge the gap between physical and digital
commerce.”
To deploy the solution, Black Box will provide the network
infrastructure, cabling, digital signage and maintenance, while
EPAM will leverage its expertise in artificial intelligence, big
data and analytics to make it customizable for retailers with
multiple sites spread across large geographies. The advertising
solution, which will be demonstrated at NRF 2018 from January 14-16
in New York City, will allow EPAM and Black Box enterprise clients
to generate more revenue and reclaim market share lost to online
retailers by appealing to customer’s shopping preferences.
”Delivering a highly relevant ad—instantly—enables sales growth
that is trackable and can be tied to a direct ROI for this IT
solution,” said Jay Lanners, Vice President of Global Markets
Accounts-Retail at Black Box. “Digital innovation like this
seamlessly tackles shopper awareness, consideration, and
engagement. The partnership between EPAM and Black Box is a natural
fit. Both companies are dedicated to delivering technology that
will reinvigorate brick-and-mortar retail stores, drive revenue,
and exceed end-user expectations—all at a global scale.”
To see a demo of the dynamic advertising solution at NRF 2018,
visit Black Box and EPAM from January 14-16 at Level 1 – Booth #327
or visit http://web3.blackbox.com/NRF-2018. For more information
about the digital platform engineering and software development
services that EPAM provides, please visit www.epam.com. For more
information about Black Box, visit www.blackbox.com.
About EPAM SystemsSince 1993, EPAM Systems,
Inc. (NYSE:EPAM) has leveraged its core engineering expertise to
become a leading global product development and digital platform
engineering services company. Through its ‘Engineering DNA’ and
innovative strategy, consulting, and design capabilities, EPAM
works in collaboration with its customers to deliver innovative
solutions that turn complex business challenges into real business
opportunities. EPAM’s global teams serve customers in over 25
countries across North America, Europe, Asia and Australia. EPAM is
a recognized market leader among independent research agencies and
was ranked #12 in FORBES 25 Fastest Growing Public Tech
Companies, as a top information technology services company
on FORTUNE’S 100 Fastest-Growing Companies, and as a
top UK Digital Design & Build Agency. Learn more
at http://www.epam.com/ and follow us on
Twitter @EPAMSYSTEMS and LinkedIn.
About Black BoxBlack Box (NASDAQ:BBOX) is the
trusted digital partner. With more than 40 years of experience
connecting people and devices, we are dedicated to helping clients
embrace the intelligent edge and enable their digital
transformation. Our award-winning products and extensive service
connect you with your customers, your team, and the world.
Every day, our customers trust us to design, deploy, and manage
their digital needs including retail IoT solutions, healthcare, and
mission-critical control room infrastructures across commercial
enterprise and governmental organizations. With a global presence
and extensive team of technical experts, we make digital
transformation possible whether at one location or hundreds. Black
Box® and the Double Diamond logo are registered trademarks of BB
Technologies, Inc.
Forward-Looking Statements This press release
includes statements which may constitute forward-looking statements
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to
future events that may not prove to be accurate. Factors that could
cause actual results to differ materially from those expressed or
implied include general economic conditions and the factors
discussed in our most recent Annual Report on Form 10-K and other
filings with the Securities and Exchange Commission. EPAM
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise, except as may be required under applicable securities
law.
CONTACT:Danielle Ruess-SaltzM:
267.978.7688danielle_ruess-saltz@epam.com
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