SpartanNash Introduces Our Family® Brand to Michigan Retail Stores, Independent Retail Customers
January 08 2018 - 8:00AM
Business Wire
Transition to Our Family® brand offers broader
product assortment in every aisle of the store
SpartanNash is proud to introduce the Our Family® brand to its
Michigan market, bringing the next generation of quality and value
to its 87 retail stores – including Family Fare Supermarkets,
D&W Fresh Market, Forest Hills Foods, ValuLand and VG’s stores
– and more than 300 independent retail customers throughout the
state.
Our Family products are available in every aisle of the store,
offering customers quality and value on everything from pantry
staples like milk and peanut butter to non-food items such as
batteries and aluminum foil. The brand also offers on-trend items,
including several flavors of sparkling water, Greek yogurt and
breakfast bars.
Editor’s note: A gallery of Our Family®
images can be downloaded at:
spartannash.egnyte.com/fl/p0K5lVUVuk
“We are excited to offer Our Family products to our store guests
and independent retail customers in Michigan, because it reflects
on SpartanNash’s commitment to great products at affordable
prices,” Vice President of Private Brands John Paul said. “Our
Family is here for yours, whether you’re planning a quick and easy
dinner for your on-the-go family or a weekend party with friends
and neighbors.”
The Our Family brand has offered “Quality since 1904,” including
a best-in-class, risk-free Satisfaction Plus Guarantee; Facts Up
Front nutritional labeling; category specific packaging; and a
community support program, Direct Your Labels™.
The transition to the Our Family brand offers store guests and
independent customers a broader product assortment – with nearly
2,000 items located throughout the store – and a tradition of more
than 100 years of excellence at an everyday low price.
The Our Family label also strengthens the SpartanNash private
brand portfolio. SpartanNash will distribute Our Family® brand
products to all of its corporate-owned retail stores in nine
states, as well as its independent retail customers throughout the
country.
“Our private brands are one of our true competitive advantages
in the crowded marketplace today, and we have already begun rolling
out the Our Family brand to all stores serviced through the
company’s Grand Rapids Distribution Center, with many items already
in stores for customers to enjoy,” SpartanNash President and CEO
Dave Staples said. “One key element of our future success has been
streamlining our supply chain and creating the ability to deliver
the largest variety of quality products from any distribution
center, to any customer.”
The Grand Rapids Distribution Center currently supplies more
than 700 Our Family products to SpartanNash’s corporate-owned
retail stores and independent customers in Michigan. The number is
expected to grow to nearly 2,000 items by April.
The Our Family brand will serve as the core exclusive private
label brand for SpartanNash, with other brands completing the
portfolio, including the Open Acres™ fresh brand and Full Circle™
line of organic and eco-friendly home products.
For more information, visit ourfamilyfoods.com.
About SpartanNash
SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core
businesses include distributing grocery products to independent
grocery retailers, select national accounts, its corporate-owned
retail stores and U.S. military commissaries and exchanges.
SpartanNash serves customer locations in 47 states and the District
of Columbia, Europe, Cuba, Puerto Rico, Bahrain and Egypt. As of
today, SpartanNash currently operates 145 supermarkets, primarily
under the banners of Family Fare Supermarkets, VG’s Food and
Pharmacy, D&W Fresh Market, Sun Mart and Family Fresh Market.
Through its MDV military division, SpartanNash is a leading
distributor of grocery products to U.S. military commissaries.
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version on businesswire.com: http://www.businesswire.com/news/home/20180108005193/en/
SpartanNashMeredith Gremel, Vice President, Corporate Affairs
& Communications616-878-2830
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