ST. LOUIS, Dec. 13, 2017 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW), an interactive destination where Guests
can create personalized furry friends, today announced a new
licensed partnership with Nintendo, unveiling three new
Make-Your-Own Super Mario furry friends—plus, a pre-stuffed Toad,
sound chips and accessories. This is the first time Super Mario
products have been offered at Build-A-Bear Workshop.
Starting today, one of the most beloved Nintendo characters, a
few of his friends—and a foe, of course—are joining the fun at
buildabear.com (U.S.) and buildabear.co.uk (U.K.).
Full-sized, Make-Your-Own Friends
- Meet Mario Bear: With his
sewn-on overalls, iconic mustache and a Super Mario logo on his paw
pad, 16-inch Mario Bear is
ready to jump into his next adventure. A Super Mario Bros. Theme Song sound chip is also
available.
- Beware of Bowser: The troublemaking King of the Koopas is
ferociously fun when downsized to furry friend form. With his
awesome back shell and a cool Super Mario graphic on the paw pad,
15-inch Bowser is an epic addition to your collection,
especially when you add his 5-in-1 Sounds.
- It's Mario's closest buddy! Kind-hearted and easygoing,
Yoshi is always ready for adventure! Now you can add Mario's
comrade to your collection.
Pre-Stuffed Plush and Accessories
Complete your Super
Mario team with costumes, wrist accessories and sound chips for
your own real-life Mushroom Kingdom!
- Toad: This cute and helpful Toad always has positive words of
encouragement for Mario. This pre-stuffed furry friend features
Toad's signature red and white polka dots, blue vest and white
pants. Protect the Mushroom Kingdom and add Toad to your
collection!
- Super Mario Wrist Accessory Set (3 pack): Power up your furry
friend's accessories by adding this awesome three-piece set to your
collection! This plush wrist accessory set comes with a Yoshi egg,
a Super Star and a Super Mushroom.
- Red Super Mario Hoodie: Jump
into fun with this adorable red hoodie! With a fun Mario and Yoshi
graphic on the front, this warm hoodie for your furry friend will
delight Super Mario fans of all ages.
- Luigi Costume: Okie dokie! Dress your furry friend just like
Luigi, with his signature green hat and blue overalls.
- Princess Peach Costume: Our princess might be in another
castle, but your furry friend will be positively peachy in your
arms when dressed in this two-piece Princess Peach costume!
- Super Mario Bros. Theme
Song: Power up your all-star team and head to the castle by adding
the Super Mario Bros. Theme
Song to your furry friend! This iconic theme will play anytime you
give your furry friend a hug!
- Bowser 5-in-1 Sounds: Bwahahaha! Your Bowser furry friend will
be the ultimate boss when you add his signature 5-in-1 sounds!
"Super Mario is a classic game franchise many of our Guests
know and love, and we've had a lot of fun bringing these characters
into furry friend form," said Jennifer
Kretchmar, chief product officer, Build-A-Bear Workshop.
"Like Build-A-Bear, Nintendo's characters appeal to everyone, so we
couldn't wait to team up for the first time and offer another way
for Guests to enjoy the timeless brand."
The complete Build-A-Bear Workshop Nintendo collection is
available online now at buildabear.com and buildabear.co.uk.
Mario Bear, Yoshi, Bowser (select
stores only) and all outfits and accessories will begin rolling out
in U.S., U.K. and Canada stores
this weekend.
"Bringing beloved characters like Mario, Yoshi and Bowser to
Build-A-Bear aligns our shared goal of engaging kids and families
in fun and new ways," said Tom
Prata, Nintendo of America's Senior Vice President of
Strategic Initiatives. "Now, even the youngest member of the family
can interact with Nintendo by creating their own powered-up furry
friend."
For more information about Build-A-Bear, visit buildabear.com,
and follow the brand on Facebook, Twitter, YouTube and
Instagram.
About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global
brand kids love and parents trust, seeks to add a little more heart
to life. Build-A-Bear Workshop has approximately 400 stores
worldwide where Guests can create customizable furry friends,
including company-owned stores in the
United States, Canada,
Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the
ninth year in a row in 2017. Build-A-Bear Workshop, Inc. (NYSE:
BBW) posted a total revenue of $364.2
million in fiscal 2016. For more information,
visit buildabear.com.
About Nintendo
The worldwide pioneer in the
creation of interactive entertainment, Nintendo Co., Ltd., of
Kyoto, Japan, manufactures and
markets hardware and software for its Nintendo
Switch™ system and the Nintendo
3DS™ family of portable systems. Since 1983, when
it launched the Nintendo Entertainment System™, Nintendo
has sold more than 4.5 billion video games and more than 710
million hardware units globally, including Nintendo Switch and the
Nintendo 3DS family of systems, as well as the Game
Boy™, Game Boy Advance, Nintendo
DS™ family of systems, Super NES™,
Nintendo 64™, Nintendo GameCube™,
Wii™ and Wii U™ systems. It has
also created industry icons that have become well-known, household
names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A
wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as
headquarters for Nintendo's operations in the Americas. For more
information about Nintendo, please visit the company's website
at http://www.nintendo.com.
View original
content:http://www.prnewswire.com/news-releases/build-a-bear-workshop-announces-new-licensed-partnership-with-nintendo-and-unveils-make-your-own-super-mario-furry-friends-and-accessories-300570836.html
SOURCE Build-A-Bear Workshop