WESTPORT, Conn., Dec. 12, 2017 /PRNewswire/ -- Women's
Marketing, a leading marketing and media services agency, is
pleased to announce its marketing strategy and media services
engagement with The Hain Celestial Group, Inc. The
partnership spans Hain Celestial's core business platforms in
the United States, including
Better-For-You Pantry brands Spectrum® culinary oils, MaraNatha®
nut butters and Imagine® soups; Better-For-You Snacking brand
Terra® Chips; Pure Personal Care brands Live Clean® and Alba
Botanica®; as well as Better-For-You Baby brand, Earth's Best®.
2018 marks a period of focused
marketing and advertising investment for Hain Celestial, which will
include raising the profile of various brands including the
first-ever integrated campaign for MaraNatha®, including highly
engaging retail promotions and a focus on strengthening online
platform sales.
"Hain Celestial has long been the leader in the organic and
natural products category, but increased competition has led to the
need to make noise in the marketplace," said Leah Dunmore, Vice President Better-for-You
Pantry at Hain Celestial. "With Women's Marketing working with us
on the strategy and agency Terri & Sandy developing
groundbreaking creative, this is an exciting year ahead for the
entire portfolio."
As Hain Celestial continues to strategically invest in their key
brands, they will be supported with Women's Marketing's expertise
in comprehensive marketing and media strategy. Activations are
rooted in performance-based media, complemented by brand-awareness
and engagement-driving digital, social, influencer and magazine
media.
"It is time for the outstanding Hain Celestial brands to shine,"
says Andrea Van Dam, CEO of Women's
Marketing, adding: "We are proud to support their growth by
delivering results that will keep their brands on top."
Additional quotes from the Hain Celestial Team:
"We're so happy to be working with Women's Marketing – their
expertise in marketing to women helped us to introduce Live Clean
to the U.S. Market in a very meaningful way this past spring. Their
insights and campaign analytics provided us with the impact we were
looking for and the actionable next steps to keep the momentum
going," shared Julie Marchant-Houle,
Vice President and General Manager, Pure Personal Care at Hain
Celestial.
"Women's Marketing has provided the Earth's Best® with amazing
support on our strategy and identifying areas of opportunity that
should drive our business forward," said Jared Simon, Vice President, Better-for-You Baby
at Hain Celestial.
"We are investing in a full, integrated media campaign for the
Terra® brand. Women's Marketing has provided guidance as we plan
for our campaign in the year ahead," said Brett Hartmann, Director, Better-For-You
Snacking at Hain Celestial.
About Women's Marketing:
Women's Marketing is the
leading marketing services agency for high-growth brands. We are
experts in building brands into category leaders in beauty, CPG,
and retail. We understand how women engage and take action with
brands and use our unique IP and resources to deliver results for
our clients. With offices in Westport, CT, and
New York City, Women's Marketing
has become the authority on what inspires and moves women along the
path-to-purchase. Visit womensmarketing.com to learn more.
About The Hain Celestial Group, Inc.
The Hain
Celestial Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®,
Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Casbah®, Rudi's Organic Bakery®, Hain Pure
Foods®, Spectrum®, Spectrum
Essentials®, Imagine®, Almond
Dream®, Rice Dream®, Soy Dream®,
WestSoy®, The Greek Gods®,
BluePrint®, FreeBird®, Plainville
Farms®, Empire®, Kosher Valley®,
Yves Veggie Cuisine®, Europe's Best®, Cully &
Sully®, New Covent Garden Soup Co.®,
Johnson's Juice Co.®, Farmhouse Fare®,
Hartley's®, Sun-Pat®, Gale's®,
Robertson's®, Frank
Cooper's®, Linda
McCartney®, Lima®, Danival®,
Joya®, Natumi®, GG UniqueFiber®,
Tilda®, JASON®, Avalon Organics®,
Alba Botanica®, Live
Clean® and Queen
Helene®. Hain Celestial has been providing
A Healthier Way of Life™ since 1993. For more information,
visit www.hain.com.
Brooks Dibble
Women's Marketing Inc.
203.256.4110
bdibble@womensmarketing.com
SOURCE Women's Marketing