SEATTLE and LONDON,
Nov. 28, 2017 /PRNewswire/
-- RealNetworks, Inc. (NASDAQ: RNWK), a leader in messaging
for the wireless communications industry and developer of the
Metcalf inter-carrier messaging platform, today announced Kontxt™,
a product that offers next-generation management of text messaging
on mobile networks.
Kontxt allows network operators to deliver a consistently better
messaging experience for their subscribers. Mobile carriers,
message aggregators and interconnect vendors can use Kontxt to:
- reliably block spam and other unwanted messages
- effectively manage gray route traffic
- classify message streams and systematically enforce delivery
policies
- offer class-of-service delivery prioritization to enterprise
senders, and
- accurately tag messages as needed
Using advanced machine learning algorithms, Kontxt identifies
the intent and origin of messages, even when message metadata is
spoofed or otherwise misrepresented. Kontxt groups these messages
into "classes," or categories, which allows network operators to
route and prioritize messages accordingly to provide the highest
level of service to subscribers. For example, Kontxt can
distinguish between two-factor authorization (2FA) messages, which
require urgent delivery; promotional messages, which could be
delivered when network congestion is low; and fraudulent messages,
which should be blocked, reported and analyzed. Kontxt includes
support for SMS, MMS, and RCS message protocols.
The global Application-to-Person (A2P) messaging segment is
undergoing significant growth, as more and more enterprises rely on
short messages to notify consumers about everything from airline
flight changes to restaurant reservations. According to mobile
intelligence research firm Mobilesquared, A2P message volume will
double to 3 trillion by 2020.
However, as A2P volume accelerates, unmanaged delivery
represents a huge loss of potential revenue in the wireless sector.
Mobilesquared estimates worldwide potential revenue lost to
gray-route message traffic is currently about US$15 billion per year.
"The messaging industry is rapidly evolving, and A2P use cases
in particular are multiplying," said Nick
Lane, Chief Analyst at Mobilesquared. "Network operators
will need to deploy more advanced management technology if they
want to take full advantage of the opportunity this
represents."
"Kontxt will help power the next phase of messaging," said
Max Pellegrini, president of mobile
services at RealNetworks. "Kontxt enables mobile network operators,
messaging aggregators and interconnect vendors to deliver and
create more value from their messaging networks. Kontxt builds on
Real's deep experience in messaging. Our Metcalf inter-carrier
messaging platform is deployed in nearly 400 carriers worldwide and
processes almost 2 billion messages each day."
Available for commercial evaluation and testing today, Kontxt
can be deployed on-premises, in the cloud, or as a fully managed
service. More information on Kontxt is available on www.kontxt.com.
Find RealNetworks corporate information at
www.realnetworks.com.
About RealNetworks
RealNetworks creates innovative
applications and services that make it easy to connect with and
enjoy digital media and communications. In the mobile sector,
RealNetworks products run on more than 700 million mobile devices
via the world's most popular carriers. RealNetworks has long been a
leader in inter-carrier messaging, and powers the world's largest
message interconnect service.
RealNetworks invented the streaming media category and
continues to connect consumers with their digital media both
directly and through partners, aiming to support every network,
device, media type and social network.
RealNetworks, Kontxt, and the company's respective logos are
trademarks, registered trademarks, or service marks of
RealNetworks, Inc. in the United States and other
countries. All other trademarks are the property of their
respective owners.
View original content with
multimedia:http://www.prnewswire.com/news-releases/realnetworks-announces-kontxt-a-next-generation-mobile-messaging-platform-300562262.html
SOURCE RealNetworks, Inc.