ADDING MULTIMEDIA Introducing Jennifer Lopez as the Star of GUESS Jeans Spring 2018 Advertising Campaign
November 27 2017 - 11:08AM
Business Wire
This Spring 2018, GUESS is proud to introduce actress, singer,
dancer, entrepreneur, philanthropist and fashion icon, Jennifer
Lopez as the face of the GUESS Jeans Spring 2018 advertising
campaign.
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the full release here:
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Introducing Jennifer Lopez as the Star of
GUESS Jeans Spring 2018 Advertising Campaign (Photo: Business
Wire)
“When I got the call from Paul Marciano asking me to become the
new GUESS Girl, I was thrilled and excited to be a part of such an
iconic brand that I have loved since I was a teenager,” says
Jennifer Lopez. “When I look back at early GUESS campaigns
through the years, you see all of these beautiful models and iconic
images that Paul has created. It is a tremendous compliment to have
been selected for GUESS’ Spring 2018 campaign.”
The campaign, art directed by Paul Marciano, Co-Founder of
GUESS?, Inc., and shot by fashion photographer Tatiana
Gerusova draws inspiration from Lopez’s life as a performer in
Vegas and actress in Hollywood. Shot in an elegant villa, the
images evoke classic GUESS campaigns with influences of Jennifer’s
aesthetic and personal style.
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished
artist, she is iconic, and sensual,” says Paul Marciano.
“Jennifer’s impact and influence continues to grow and this
campaign celebrates the notion that women get more beautiful and
talented as they gain life experience. Her beauty and class shine
through this campaign and I am so excited Jennifer accepted to be
our new GUESS Girl and at the same time ‘Femme Fatale’ of
Marciano.”
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of January 28,
2017, the Company directly operated 945 retail stores in the
Americas, Europe and Asia. The Company's licensees and distributors
operated 735 additional retail stores worldwide. As of January 28,
2017, the Company and its licensees and distributors operated in
101 countries worldwide. For more information about the Company,
please visit www.guess.com.
About Jennifer
Lopez
Jennifer Lopez is an award-winning singer, actress, and
entertainer who has established herself in both music and
film. She is a successful recording and touring artist with
record sales in excess of 75 million records sold and a cumulative
box office gross of over $2 billion. Lopez is one of the most
influential female artists in history. As an artist, entrepreneur,
philanthropist, and fashion icon, Jennifer Lopez has been
named Forbes magazine’s most powerful celebrity and People
Magazine’s first Most Beautiful Woman in the world. Jennifer Lopez
is a global icon and the ultimate multi hyphenate.
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GUESS?, Inc.Allison
Shafii213.765.5703ashafii@guess.comorKaitlyn
Quail212.852.0568kquail@guess.comorContacts for Jennifer Lopez:Whitney
Tancred: 323.822.9300 / tancred@sunshinesachs.comChantal Artur:
323.822.9300 / artur@sunshinesachs.com
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