- QYOU's linear channel has been incorporated into YoufoneTV, the
newly launched OTT service from the Dutch SIM-only provider,
Youfone
- New agreement marks QYOU's fifth deal in the Netherlands, showing the momentum for
short form video content in the region
TORONTO, DUBLIN, and LOS
ANGELES, Nov. 24, 2017 /CNW/ -
QYOU Media (TSXV: QYOU), the world's leading curator of premium
'best-of-web' video for multiscreen distribution, today announces
its linear channel will be available as part of Youfone's
programming line-up on its recently launched OTT service,
YoufoneTV. The QYOU's content will be rolled out to Youfone's
170,000 mobile subscribers as it looks to engage millennial
audiences with the best of short form video through its multiscreen
offering.
Youfone is a rapidly growing sim-only provider in the Netherlands, targeting millennials who do
not want to be tied into long contracts, preferring to use the
device of their choice. To extend its reach among this audience,
Youfone launched a new digital OTT service called YoufoneTV last
year. The service is targeted at the 18-39 demographic and offers
freedom to choose how they watch the highest quality TV. Youfone
selected QYOU's expertly curated 'best-of-the-web' channel to meet
the tastes of consumers raised on a diet of short form video and
viral media.
Tim Seegers, Content Manager,
YoufoneTV commented: "Millennials are on the move all the time
and comfortable with using a range of devices. YoufoneTV is
therefore designed for a highly mobile audience with a multiscreen
offering that suits their lifestyles. For Youfone to be successful
we need to feature entertainment that reflects the tastes and
interests of our younger customers – QYOU's channel helps us do
exactly that."
The new distribution agreement shows the growing momentum of
online video content in the
Netherlands.
Curt Marvis, CEO and
Co-Founder, QYOU Media says: "There is no doubt that
the Netherlands is leading the
world when it comes to evolving content strategies that meet the
needs of millennial audiences. This is shown clearly by the fact
this is our fifth agreement in the country in the last two years.
We're really excited to work with Youfone to introduce more Dutch
viewers to the never-dull, always-entertaining world of QYOU."
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution. Founded and created by industry veterans
from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused
products including linear television networks, genre-based series,
mobile apps, and video-on-demand formats reach millions of
customers on six continents. Distribution partners include Sinclair
Broadcast Group, Vodafone, 21st Century Fox, Liberty Global,
Telenor and TATA Sky.
About Youfone
Youfone is a provider of sim only subscriptions, especially to
young adults (18-39 years). The provider has grown rapidly in
recent years, amongst others, through acquisitions. The Rotterdam
Telecom Challenger and FD Gazelle are increasingly engaging in
connecting services. Youfone looks beyond the limits within its own
industry, but also offers innovative products via smartphone
or tablet to actively engage new consumers.
SOURCE QYOU Media Inc.