Hong Kong’s LKFtv Comes Alive on Brightcove Video Platform
November 06 2017 - 11:22AM
Business Wire
Iconic Lan Kwai Fong Group launches online
media channel
Brightcove Inc. (NASDAQ: BCOV), the leading global provider of
cloud services for video, today announced that LKF Media, a
subsidiary of Lan Kwai Fong Group, has selected Brightcove Video
Cloud to power video content on LKFtv, a new curated online video
channel delivering short-form videos to younger audiences in Hong
Kong.
The iconic Lan Kwai Fong Group is credited with developing the
Lan Kwai Fong (LKF) entertainment district in Hong Kong. As a
well-known property developer, Lan Kwai Fong Group wanted to
leverage their brand value and industry know-how to create a unique
offering to both fans and brands in the region, therefore LKFtv was
launched with a video rich experience, powered by the Brightcove
video platform.
In addition to owning and operating a curated video centric
website, LKFtv’s production team develops new formats, delivers hit
shows, and works with clients on branded content. They partner with
popular Key Opinion Leaders (KOL’s) and international publishers to
provide a mix of music, food, and fashion related programming to
its audience.
“Our ambition is to entertain people not only when they come to
Lan Kwai Fong, but also when they visit LKFtv. LKFtv is an
entertainment publication that leverages our brand, however does
not serve as a marketing tool for our real estate venues. It is
genuinely a consumer oriented destination for our target audience
of millennials who are online, mobile and social. Bringing LKFtv
alive meant investing in the best technology to deliver the best
video viewing experience on our online property. A key reason for
using Brightcove was so that we could have the ability to control
the video player experience, ad inventory and scalability of our
site as we expand internationally,” Yaron Jacobs, CEO of LKF Media,
said.
“LKF Group is a great example of how established brands continue
to innovate and seek new opportunities in ever changing
marketplace. We are delighted to work with LKF Group to power their
ambition and showcase such an unique use case. The intricacies and
challenges of deploying video globally behind the scenes is what we
at Brightcove do, so our clients like LKFtv can focus on providing
amazing video experiences that get real results,” Ben Morrell,
General Manager, Asia at Brightcove said.
To help with the design and launch of LKFtv, LKF Media also
tapped into Ideal Systems, a media systems integrator that
specializes in broadcast and enterprise solutions and one of
Brightcove’s channel partners in the Asia region.
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About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20171106006017/en/
North America:BrightcovePhil LeClare,
617-674-6510press@brightcove.comorAsia:BrightcoveRadha K
Raman, +65 3163 5555pressdesk.asia@brightcove.com
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