JD.com Launches Luxury e-Commerce Platform “Toplife”
October 09 2017 - 10:00PM
New platform gives brands a luxury-only direct
channel to Chinese consumers
JD.com, (NASDAQ:JD), China's largest retailer, today
announced the launch of Toplife, a new, exclusive full-price online
shopping platform that gives high-end global brands a comprehensive
way to reach affluent Chinese customers directly through flagship
stores that they can customize.
The launch of Toplife recognizes that many high-end brands and
consumers prefer a dedicated, independent sales platform for luxury
goods, to ensure a premium, differentiated experience consistent
with a luxury brand’s own offline stores. The platform allows
brands to sell directly to consumers through an end-to-end luxury
e-commerce ecosystem that seamlessly incorporates online stores,
premium customer service and delivery, marketing and branding
expertise, and specialized warehousing and inventory. Brands will
be able to control every aspect of their flagship store’s
appearance, while leveraging a wide range of customer service
resources from JD.com.
Toplife will feature a wide range of luxury and high-end stores
from category-leading global brands covering fashion, jewelry,
watches, health and beauty, home furnishings, cosmetics, and
electronics. Brands will get value-added services from JD,
including premium 24-hour a day customer support and fulfillment,
and precision brand-building and marketing resources. Marquee
brands that have already joined Toplife include La Perla, Emporio
Armani, Rimowa (LVMH), B&O Play and Trussardi. Additional
brands will be available in the coming weeks, some of which will
launch their first ever online stores in China.
“Our deep understanding of high-end consumers has enabled us to
launch a luxury e-commerce ecosystem that provides a truly premium
shopping experience, and helps partners tell their brand story to
local consumers,” said Richard Liu, Chairman and CEO of JD.com.
“Working with Toplife, luxury brands worldwide are now able to
directly provide customers throughout China with a true luxury
shopping experience previously only associated with high-end
offline stores. Toplife aims to mirror the offline luxury shopping
experience in a premium e-commerce experience.”
Located in JD’s advanced “Asia No. 1” fulfillment center, the
Toplife facilities feature world-class warehouse technologies such
as dust-free sealed spaces, strict temperature and humidity
controls, robotics, and advanced security systems to ensure
consumers receive their products in perfect condition.
As part of the overall luxury shopping experience, Toplife
provides rapid and secure product delivery through JD’s leading
self-operated nationwide logistics network. Many Toplife customers
will also enjoy JD Luxury Express, the white-glove delivery service
that is currently available in major cities such as Beijing,
Shanghai, Guangzhou, Shenzhen and Chengdu.
Toplife also offers unrivaled customer support, including a new
team of in-house fashion consultants specially trained to advise
customers of luxury products on their purchases.
About JD.com, Inc.
JD.com is both the largest e-commerce company in China
and the country’s largest retailer by revenue. The company strives
to offer consumers the best online shopping experience. Through its
user-friendly website, native mobile apps, and WeChat and Mobile QQ
entry points, JD offers consumers a superior shopping experience.
The company has the largest fulfillment infrastructure of any
e-commerce company in China. As of June 30,
2017, JD.com operated 7 fulfillment centers and 335
warehouses covering 2,691 counties and districts across China,
staffed by its own employees. JD.com is a member of the
NASDAQ100 and a Fortune Global 500 company.
Contacts:
Media Josh Gartner +86 (10) 8911-6155 (China) +1 (718) 928-4345
(US) Press@JD.com
Investor Relations Ruiyu Li +86 (10) 8912-6805 IR@JD.com
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