CDK Global and CarGurus Partner to Provide Powerful Marketing Solutions To Dealers
October 04 2017 - 8:00AM
Business Wire
CDK Global (Nasdaq: CDK), a leading digital marketing solutions
provider, today announced a strategic relationship with CarGurus, a
leading online automotive marketplace. Through this collaboration,
dealers using CDK websites will gain exposure for their inventory
on CarGurus.com as well as high quality leads from CarGurus
shoppers. In addition, CDK will leverage CarGurus’ anonymized,
aggregated data in its suite of automotive digital marketing
personalization solutions to enhance CDK’s ability to create
personalized shopping experiences and cross-site consumer behavior
attribution.
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This integration allows dealers to have a more comprehensive
understanding of anonymous in-market consumer behavior across the
CDK website eco-system, the CarGurus.com website, and manufacturer,
regional and group websites. Car dealers with CDK websites will now
be able to precisely target personalized content on their own
websites to interested shoppers who previously visited CarGurus –
even if they never looked at a specific car on the dealer’s
site.
“We are excited to be able to offer our dealers more leads and
more inventory exposure through CarGurus based on our new
integration,” stated Max Steckler, Product Officer - Consumer
Facing Products for CDK Global. “The CDK Customer Cloud becomes
that much more powerful in being able to deliver more targeted and
personalized messaging with the addition of CarGurus data.”
CarGurus uses proprietary technology and innovative data
analytics to help shoppers search more than 5 million car listings
and quickly identify great deals from top-rated dealers in their
local areas. CarGurus.com now attracts more than 23 million monthly
unique visitors in the US, positioning CDK dealers to reach a
significant audience of in-market shoppers.
“Car shoppers rely on CarGurus for transparency and validation,
and we are excited to be working closely with CDK Global to enhance
that experience,” stated Marty Blue, senior vice president of
business development at CarGurus. “Through our relationship with
CDK Global, we’re able to unleash even more power to assist
shoppers and drive dealers’ business results.”
As an approved participant in the CDK Global Partner Program,
CarGurus reporting will be integrated into the CDK Dealer Command
Center. Dealers can expect the integrated solutions to be available
in early October. For more information about CDK digital solutions
for auto dealerships, please visit:
http://www.cdkglobal.com/solutions/digital-marketing.
About the CDK Global Partner
Program
The CDK Partner Program now numbers 300 partner companies that
together offer more than 400 unique applications auto dealers can
use to run their businesses. The CDK Partner Program provides data,
workflow and website integration to a wide range of third
parties, OEMs and dealers. Visit www.cdkglobal.com/partners.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK)
is a leading global provider of integrated information technology
and digital marketing solutions to the automotive retail and
adjacent industries. Focused on enabling end-to-end automotive
commerce, CDK Global provides solutions to dealers in more than 100
countries around the world, serving approximately 28,000 retail
locations and most automotive manufacturers. CDK solutions automate
and integrate all parts of the dealership and buying process from
targeted digital advertising and marketing campaigns to the sale,
financing, insuring, parts supply, repair and maintenance of
vehicles. Visit cdkglobal.com.
About CarGurus
Founded in 2006 by Langley Steinert, co-founder of TripAdvisor,
CarGurus is a leading online automotive marketplace, focused on
bringing trust and transparency to the car research and shopping
process. CarGurus uses technology and innovative data analysis to
help shoppers search more than 5 million car listings in the U.S.
and quickly identify great deals from top-rated dealers in their
local area. Today, www.cargurus.com serves more than 23 million
unique monthly users and more than 23,000 subscribing dealers.
CarGurus also operates websites in the United Kingdom, Canada and
Germany.
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version on businesswire.com: http://www.businesswire.com/news/home/20171004005214/en/
Media Contacts:CDK GlobalVince
Phelanvincent.phelan@cdk.comorPeppercommRob
Dudacdk@peppercomm.comorCarGurusShannon Todescapr@cargurus.com
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