Evolving Systems Signs Three-Year Extension of Lumata Loyalty Program with Orange Belgium
October 02 2017 - 8:00AM
Evolving Systems, Inc. (NASDAQ:EVOL), a leader in real-time digital
engagement solutions and services, today announced that Lumata, now
part of Evolving Systems, has signed a three-year extension of its
services engagement with Orange Belgium, for the continued
management, enhancement and expansion of its customer loyalty
program, Orange Thank You.
“Lumata was initially selected by Orange to
create a brand-new loyalty concept, provide the technical
foundation and deliver our shared vision for customer loyalty,”
explains Benoit Berthelot, Customer Engagement Manager at Orange
Belgium. “Since the program launched, we have been able to deliver
a highly innovative, gamified loyalty concept that helped solidify
and expand our value proposition to our customers. With today’s
three-year commitment, we have an exciting opportunity to continue
building upon our success and working together to take this program
even further.”
To date, the Lumata-powered program has enabled
Orange Belgium to distribute more than 2.5 million targeted rewards
to its customers, contributing to a strong increase of Orange
Loyalty Net Promoter Score +30 points in 3 years. Additionally, by
integrating Orange Thank You in the MyOrange App, the program has
massively increased the penetration and the usage of the Orange
mobile app.
“Our program helped digitalize Orange Belgium’s
customers and re-engineer how customers viewed and engaged with our
loyalty campaigns,” said Adhish Kulkarni, SVP of Solutions at
Evolving Systems. “This transition has enabled a more intimate and
cost-effective customer experience while enabling Orange Belgium to
better understand its customer needs and preferences on a truly
personalized, individual level,” he added.
By continuing to create personalized, emotional
and gamified dialogue with consumers, Evolving Systems and Orange
will seek to further improve engagement with a further
differentiated Orange brand experience.
About Evolving Systems®Evolving
Systems, Inc. (NASDAQ:EVOL) is a provider of real time digital
engagement solutions and services to more than 100 customers in
over 65 countries worldwide. The Company’s portfolio includes
market-leading solutions and services for real-time analytics,
customer acquisition, customer value management and loyalty for
telecom, retail and financial services companies. Founded in 1985,
the Company has its headquarters in Englewood, Colorado, with
offices in Asia, Europe, Africa, South America and North America.
For more information please visit www.evolving.com or follow us on
Twitter at http://twitter.com/EvolvingSystems.
About Orange
Belgium
Orange Belgium is one of the leading
telecommunication operators on the Belgian market, with over 3
million customers, and in Luxembourg through its subsidiary Orange
Communications Luxembourg. As a convergent actor, Orange provides
mobile telecommunication services, internet and TV to private
clients, as well as innovative mobile and fixed line services to
businesses. The Company’s high-performance mobile network supports
2G, 3G, 4G and 4G+ technology and is the subject of ongoing
investments. Orange Belgium is a subsidiary of the Orange Group,
one of the leading European and African operators for mobile
telephony and internet access, as well as one of the world leaders
for telecommunication services to enterprises. Orange Belgium is
listed on the Brussels Stock Exchange (OBEL).
More information on: corporate.orange.be, www.orange.be or
follow the Company on Twitter : @pressOrangeBe.
CAUTIONARY STATEMENTThis news
release contains "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995, based on
current expectations, estimates and projections that are subject to
risk. Specifically, statements about the impact and ability
of the solution described in this press release to handle future
needs of Orange or other customers are forward-looking statements.
These statements are based on our expectations and are naturally
subject to uncertainty and changes in circumstances. Readers should
not place undue reliance on these forward-looking statements, and
the Company may not undertake to update these statements. Actual
results could vary materially from these expectations. For a more
extensive discussion of Evolving Systems’ business, and important
factors that could cause actual results to differ materially from
those contained in the forward-looking statements, please refer to
the Company’s Form 10-K filed with the SEC on March 28, 2017; Forms
10-Q, 10-Q/A, 8-K and 8‑K/A; press releases and the Company’s
website.
Investor RelationsMichael
GlickmanSenior Vice President, Investor RelationsGW Communications
(for Evolving Systems)Tel: (917) 397-2272Email:
mglickman@GWCco.com
Evolving Systems Marketing
Departmentmarketing@evolving.com
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