Party City Staffs Up for Halloween
September 28 2017 - 8:25AM
Business Wire
In the Age of the Selfie: Record Demand
for Costumes for Adults
Party City (NYSE:PRTY) said today that it plans to hire
approximately 25,000 temporary employees and open up more than 270
Halloween City pop-up stores in preparation for a busy Halloween
season.
According to the National Retail Federation (NRF), 48% of adults
are planning to wear a costume this year, which is the highest such
figure in the history of its 12-year old of “Annual Halloween
Spending Survey.”
https://nrf.com/media/press-releases/halloween-spending-reach-record-91-billion
Party City CEO Jim Harrison said, “Consumers’ continuing search
for uniqueness has really influenced Halloween costume shopping.
Creating that special costume and sharing it through social media
is now an important aspect of how consumers celebrate. We believe
that Party City, both on-line and in our stores, offers the widest
assortment of costumes and accessories, allowing consumers to
differentiate themselves.”
Recently compiled consumer insights by the company reinforced
this dynamic with over 50% of those surveyed by Party City
indicating that it’s important for them to look unique in their
costumes and half saying that they were likely to post a selfie of
themselves in their costume.
The top 10 costumes for adults this year, according to the NRF
survey, include everything from witches, zombies and vampires to
licensed super-hero characters such as Batman, Spider-Man and
Wonder Woman, all of which can be found at Party City stores and
online at partycity.com.
Of the more than 7,000 people surveyed by the NRF and Prosper
Insights & Analytics, 35% indicated they look for costume ideas
online while 30% say they look for inspiration inside a retail
outlet.
“Whether it is on our online channel partycity.com or at one of
the more 1,200 Party City and Halloween City retail outlets,
creating your own costume is a way to capture good times and
memories with that perfect Halloween selfie,” said Harrison.
About Party City
Party City Holdco Inc. is the leading party goods company by
revenue in North America and, we believe, the largest vertically
integrated supplier of decorated party goods globally by revenue.
The Company is a popular one-stop shopping destination for party
supplies, balloons, and costumes. In addition to being a great
retail brand, the Company is a global, world-class organization
that combines state-of-the-art manufacturing and sourcing
operations, and sophisticated wholesale operations complemented by
a multi-channel retailing strategy and e-commerce retail
operations. The Company is the leading player in its category,
vertically integrated and unique in its breadth and depth. Party
City Holdco designs, manufactures, sources and distributes party
goods, including paper and plastic tableware, metallic and latex
balloons, Halloween and other costumes, accessories, novelties,
gifts and stationery throughout the world. The Company’s retail
operations include over 900 specialty retail party supply stores
(including approximately 150 franchise stores) throughout North
America operating under the names Party City and Halloween City,
and e-commerce websites, principally through the domain name
PartyCity.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170928005682/en/
For Party CityDeborah Kostroun,
201-403-8185deborah.kostroun@ketchumzito.com
Party City Holdco (NYSE:PRTY)
Historical Stock Chart
From Mar 2024 to Apr 2024
Party City Holdco (NYSE:PRTY)
Historical Stock Chart
From Apr 2023 to Apr 2024