Schedule sets a new company record for the third month in a row

Markets served include Atlanta, Chicago, Cleveland, Los Angeles, Memphis, Miami, and Philadelphia

Alliance MMA, Inc. ("Alliance MMA" or the "Company") (NASDAQ: AMMA), the only publicly-traded professional mixed martial arts (MMA) company that unifies elite regional promotions and aspiring MMA champions, is promoting a full schedule of eight events throughout the country during September. This will be the third consecutive month that the company has eclipsed its previous mark as it continues to march towards its goal of hosting at least 125 professional MMA events per year through covering the top 20 domestic media markets with an Alliance MMA property.

“We are once again excited to surpass our own record as the company continues to grow and our monthly events calendar becomes even more diversified with shows from around the nation,” said James Byrne, Chief Marketing Officer of Alliance MMA. “September’s line-up features numerous title bouts in a multitude of top markets including cities in the Midwest, Northeast, South, and West.”

Fight Time 37 – September 1 in Fort Lauderdale, Florida (Miami Metro Area)

On Friday, September 1, Fight Time Promotions hosted Fight Time 37 at the Xtreme Action Park in Fort Lauderdale, Florida. This was the first show of a recently inked five-event deal between the promotion and Xtreme Action Park, the largest all-ages indoor entertainment complex in the U.S. featuring a unique mix of indoor attractions such as bowling, go-karts, skating, a Hard Knocks 365 sports training facility, and a sports bar. Fight Time 38 and 39, as well as two amateur showcases, will take place at the venue later this year. For tickets, visit www.FightTimePromotions.com.

V3Fights 62 – September 2 in Memphis, Tennessee

On Saturday, September 2, Dennis Dombrow outdueled Anthony “Superman” Jones for the V3Fights Bantamweight belt and improved his record to 10-5 during the main event of V3Fights 62 at Minglewood Hall in Memphis.

HFC 34 – September 9 in Hammond, Indiana (Chicago Metro Area)

On Saturday, September 9, Hoosier Fight Club will host HFC 34 at the Horseshoe Casino in Hammond, Indiana. The main event will pit Chepe “Machine Gun” Mariscal against Carl “Anishinaabe” Deaton III for the HFC Featherweight title. Tickets can be purchased at Cagetix.com/HFC.

Roy Englebrecht Promotions’ Rumble on the Water 3 – September 9 in Long Beach, California

On Saturday, September 9, Roy Englebrecht Promotions presents Rumble on the Water 3, which takes place aboard the RMS Queen Mary in Long Beach, California. With a beautiful view of the Long Beach skyline and a main event featuring Jacob “Lil’ Badger” Rosales vs. Alex Arredondo, Rumble 3 will make for a spectacular evening of summer fun in Southern California. Tickets can be purchased at bit.ly/REPROW3.

CFFC 67 – September 16 in Philadelphia, Pennsylvania

On Saturday, September 16, Cage Fury Fighting Championships will host CFFC 67 at the 2300 Arena in Philadelphia, a city known for famed fighters both real and fictional. Pat Sabatini will face off against John “El Platano” de Jesus for the CFFC Featherweight title. Tickets can be purchased at bit.ly/CFFC67tix.

Iron Tiger Fight Series 76 – September 16 in Mentor, Ohio (Cleveland Metro Area)

On Saturday, September 16, Iron Tiger Fight Series 76 will take over the Mento Sports Complex in Mentor, Ohio. The main event pits Brian “Doogie” Hauser vs. Benjamin Willeford for the Iron Tiger Flyweight title. Tickets can be purchased at Cagetix.com/ITFS.

NFC 99 – September 22 in Atlanta, Georgia

On Friday, September 22, National Fighting Championship will host NFC 99 at Center Stage in Atlanta, Georgia. In the main event, Jared “Nite Train” Gooden matches up with Elijah Wynter for the NFC Welterweight title. Tickets can be purchased at bit.ly/NATFIGHT99.

Roy Englebrecht Promotions’ Coliseum Gladiator Championship Series in Los Angeles, California

On Saturday, September 23, Roy Englebrecht Promotions presents the Coliseum Gladiator Championship Series at the Los Angeles Memorial Coliseum, home to the NFL’s Los Angeles Rams and the Pac-12’s University of Southern California Trojans. This all-amateur event will feature four title bouts headlined by Abraham “The Savage” Nava vs. Roman Puga. Tickets can be purchased at bit.ly/REPCGS23.

To date, Alliance MMA has built a family of regional MMA promotions in eleven separate geographical markets: New Jersey-based Cage Fury Fighting Championship (CFFC),Washington-based Combat Games MMA (COGA), Illinois-based Hoosier Fight Club (HFC), Tennessee-based V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Florida-based Fight Time Promotions, Georgia-based National Fighting Championship (NFC),and Los Angeles-based Roy Englebrecht Promotions, as well as a San Diego-based promotion under the guidance of MMA luminary Eric Del Fierro, and a Tampa-based promotion under the direction of veteran promoter John Prisco.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA) company that brings together the best regional productions. Alliance MMA's mission is to identify and cultivate the next generation of fighters and champions for the Ultimate Fighting Championship (UFC) and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA umbrella, the organization aims eventually to host in excess of 125 events per year, showcasing more than 1,000 fighters. Alliance MMA is also dedicated to generating live original sports media content, attracting an international fan base, and securing major brand sponsorship revenue for live MMA events, digital media, and Alliance MMA fighters.

MMA is the world’s fastest-growing sport with worldwide fans of approximately 300 million according to sports marketing research firm Repucom. MMA is a full contact sport that allows a wide range of fighting techniques, including striking and grappling from various martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu Jitsu, Karate, and Muay Thai. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring businesses that engage in the promotion of mixed martial arts (MMA) events. In 2016, the company completed an initial public offering that culminated in a listing on the NASDAQ stock exchange. Alliance MMA is the only mixed martial arts promotion company that is publicly-traded.

For more information, visit www.alliancemma.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our registration statement on Form S-1 (Registration No. 333-213166) declared effective by the Securities and Exchange Commission on September 2, 2016. Alliance MMA encourages you to review other factors that may affect its future results in Alliance MMA’s registration statement and in its other filings with the Securities and Exchange Commission.

Alliance MMA, Inc.Media:Matt Cassidy, 484-340-2871mcassidy@alliancemma.comorInvestors:James Platek, 212-739-7825jplatek@alliancemma.com

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