Estate Coffee Holdings Corp. (OTCBB: ECHD), a vertically integrated specialty coffee company, announced today that its Chinese partner, DTS8 Coffee (Shanghai) Co., Ltd., through its distributor Bake & Co. International Trading Co., Ltd is selling DTS8 Premium Selection "DTS8 Red," "DTS8 Blue" and "DTS8 Espresso Classic" coffees at several Pavilion restaurants at the Shanghai 2010 World Expo. Bake & Co. International Trading Co., Ltd was a supplier to the 2008 Beijing Olympics both for the athletes' village as well as the General Electric, Omega, Volkswagen, Johnson & Johnson and NBC pavilions.

To purchase freshly artisan roasted coffee for use at the Shanghai 2010 World Expo, contact Bake & Co. International Trading Co., Ltd, Room 1102, No. 849, Wanhangdu Road, Jing An District, 200042 Shanghai, P. R. China, Tel: +86 21/ 6875 3482 & 3221 0739, Fax: +86 21/6876 4679, Email: mike.tan@bakenco.com, Mobile: + 86 21/1391 851 3254, Website: www.bakenco.com & www.hiestand.ch.

At a welcoming dinner for foreign dignitaries April 30, 2010, Chinese President Hu Jintao voiced confidence of Shanghai hosting an "unforgettable" World Expo, which he said would bridge China and the world. As the first registered World Expo hosted by a developing country, the Shanghai Expo will be "an opportunity for China and also for the world," Hu said. Shanghai 2010 World Expo runs from May 1, 2010 to October 31, 2010. It is expected to attract over 70 million visitors during this period. A record number of 189 nations and 57 international organizations participate in the Expo in Shanghai, China's business hub. http://en.expo2010.cn/ses/indexn.htm

Estate Coffee Holdings owns a 20 percent interest in DTS8 Holdings Company Ltd., through its wholly owned subsidiary, Estate Coffee Holdings Ltd. DTS8 Coffee (Shanghai) Co Ltd., a subsidiary of DTS8 Holdings Company Ltd., is a roaster and marketer world-wide of "DTS8 Premium Selection Coffee," "San Francisco Premium Selection" and "Single Origin Premium Selection," brands of roasted coffees. These coffees are artisan roasted in Shanghai, China. For additional information about the coffee products, visit our website at www.dts8coffee.com or call at 011-86-15021337898 or email sales@dts8coffee.com

Estate Coffee Holdings owns a 20 percent interest in DTS8 Holdings Company Ltd., through its wholly owned subsidiary, Estate Coffee Holdings Ltd.

About Estate Coffee Holdings Corp.

Estate Coffee Holdings' mission is to become a significant participant in the global coffee industry. The business model and strategy of the Company is to take an ownership role in all aspects of bringing coffee to market, thereby capturing margins at each step, from coffee production and purchasing, processing, exporting, roasting and direct consumer sales. The business model allows itself to be duplicated in any country where fine coffees are grown, creating a socially responsible and viable coffee company. For more information, visit www.estatecoffeeholdings.com

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements in this announcement that are not historical facts represent only the Company's current expectations, assumptions, estimates and projections and are forward-looking statements. These forward-looking statements involve various risks and uncertainties. Important risks and uncertainties that could cause the Company's actual results to be materially different from expectations include but are not limited to the risks set forth in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's annual report on Form 10-K. The Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Contact: David Kugelman dk@otcstockreview.com Tel: (1) 866 692 6847