Adobe And Microsoft Partner to Bring New Generative AI Capabilities to Marketers as They Work in Microsoft 365 Applications
March 26 2024 - 12:00PM
Business Wire
Adobe and Microsoft partner to connect Adobe Experience Cloud
workflows and insights with Microsoft Copilot to deliver
generative-AI powered capabilities that enable marketers to
increase collaboration, efficiency and creativity.
Today at Adobe Summit – the world’s largest digital experience
conference – Adobe (Nasdaq:ADBE) and Microsoft (Nasdaq:MSFT)
announced plans to bring Adobe Experience Cloud workflows and
insights to Microsoft Copilot for Microsoft 365 to help marketers
overcome application and data silos and more efficiently manage
everyday workflows. These new integrated capabilities will bring
relevant marketing insights and workflows from Adobe Experience
Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot,
assisting marketers as they work in tools such as Outlook,
Microsoft Teams and Word to develop creative briefs, create
content, manage content approvals, deliver experiences and
more.
“The demand for personalized content across social media, mobile
and other fast-moving channels has been exploding, pushing
marketers to drive greater efficiency and productivity in their
everyday work,” said Amit Ahuja, senior vice president, Digital
Experience Business at Adobe. “Marketers spend a great deal of
their day working across Adobe and Microsoft applications, and the
partnership provides a unique offering for marketing teams,
streamlining daily tasks across planning, collaboration and
campaign execution.”
“Microsoft and Adobe share a common goal of empowering marketers
to focus on the work that’s most important – creating impactful
campaigns and enhancing customer experiences,” said Jared Spataro,
corporate vice president, AI at Work, Microsoft. “By integrating
contextual marketing insights from Adobe Experience Cloud
applications and Dynamics 365 within the flow of work through
Copilot for Microsoft 365, we deliver on our shared goal while
helping marketers streamline their efforts, break down barriers and
deliver exceptional results.”
The marketing discipline is complex and made up of specialized
roles which require a variety of tools – from designing brand
content and managing campaigns, to tracking audience insights
across channels with internal and external partners and reporting
out results. This means marketers face challenges of working in
silos and in different applications, which can lead to misalignment
and negatively impact speed and productivity. According to a recent
survey conducted by Microsoft1 43 percent of marketing and
communications professionals reported that having to switch between
digital applications and programs was disruptive to their
creativity.
Together, Adobe and Microsoft will address these challenges.
Initial capabilities will focus on addressing the needs of
marketers who often work across multiple teams internally and
externally while managing campaign goals, status and actions. The
capabilities will address scenarios including:
- Strategic insights in the flow of work: Enriched with
relevant campaign insights from Adobe Experience Cloud applications
such as Adobe Customer Journey Analytics and Adobe Workfront,
combined with Dynamics 365, the Copilot for Microsoft 365
experience helps marketers get quick insights and updates in
Outlook, Teams and Word. Marketers can ask questions to get the
status of a marketing project, understand the effectiveness of a
campaign, outstanding approvals, and actions to take, or the
audience and KPIs being defined in the latest campaign brief.
- Create campaign briefs, presentations, website updates and
emails with relevant context: Marketers can easily be
data-driven without having to go to multiple tools or people for
insights. Marketing insights from Adobe and Dynamics 365 will be
available in Copilot for Microsoft 365 to create briefs,
presentations for exec reviews, reports and updates. With Adobe
Experience Manager Sites capabilities integrated into Copilot for
Microsoft 365, marketers can create imagery with Adobe Firefly
generative AI or copy for marketing experiences directly in Word
and publish to channels such as web and mobile.
- Keep projects moving with in-context notifications and
summaries: Often marketers will need to go into multiple
applications, emails and chats to compile a project status–from
feedback and approvals to work item changes or due dates. These
integrated capabilities informed by Adobe Workfront can work across
these applications to create notifications informed by relevant
marketing data to stay on top of any changes and actions to
take.
For more information, and updates, sign up here.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
1 Global survey on function-specific pain points and
opportunities This survey was conducted as part of our Work Trend
Index research by an independent research firm, Edelman Data x
Intelligence, among 18,100 full-time employed or self-employed
workers across 12 markets between July 21, 2023, and November 1,
2023.
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PR Contact Kevin Fu Adobe kfu@adobe.com
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