AUSTIN,
Minn., March 12, 2024 /PRNewswire/ -- The makers
of HORMEL® Chili today launched Double Dippable Chips,
the first "breakable" chips designed to allow people to double-dip
into their favorite chili dips without committing a social faux
pas. As the producers of the key ingredient in some of America's
most popular dip recipes, the HORMEL® Chili brand team
introduced this inventive creation to help double-dippers dip to
their heart's content.
The acceptability of double-dipping has long been a polarizing
topic of snacking etiquette, as evidenced by recent surveys and
across social media, where posts abound with arguments for and
against the act of double-dipping. Now, the debate continues
at ChiliDoubleDip.com with a live poll measuring attitudes
toward double-dipping. Consumers can cast their vote here.
The makers of HORMEL® Chili teamed up with a
Minnesota-based specialty foods
producer to create these one-of-a-kind tortilla chips, which
feature a novel perforation down the center for an easy break,
resulting in two even halves — perfect for indulgent dips. After
rapid prototyping and some serious break-and-dip testing, Double
Dippable Chips are now ready to meet some lucky winners.
Starting March 18 at 12:00 AM (Eastern), dip lovers can enter for a
chance to win limited quantities of HORMEL® Chili Double
Dip Kits at ChiliDoubleDip.com. The party-friendly kits include a
bag of Double Dippable Chips, a can of HORMEL® Chili and
a recipe for a delicious 7-Layer Chili Cheese Dip.
HORMEL® Chili Double Dip Kits will ship to winners just
in time to enjoy during the upcoming college hoops tournament.
"When it comes to the food on the party table, dips are a star
attraction," said Jason Hron,
HORMEL® Chili brand manager. "Given the idea of
double-dipping remains polarizing, we thought it would be fun to
create something that could satisfy both sides and keep them both
dipping into some delicious HORMEL® Chili Cheese
Dip."
Whether you're cool with dipping a chip once or twice, any
gathering can add excitement with a chili cheese dip featuring
HORMEL® Chili. Fans of the brand can click here to watch
the video that supports the act of double-dipping. For more
information about HORMEL® Chili, including recipes for
any occasion, visit www.hormel.com/brands/hormel-chili or follow
the brand on social media at www.facebook.com/hormel.chili,
www.instagram.com/hormelchili and
www.pinterest.com/hormelchili.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation (NYSE: HRL),
based in Austin, Minnesota, is a
global branded food company with over $12
billion in annual revenue across more than 80 countries
worldwide. Its brands include Planters®,
Skippy®, SPAM®, Hormel® Natural
Choice®, Applegate®, Justin's®,
Wholly®, Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for Innovators,
received a perfect score of 100 on the 2023–24 Corporate Equality
Index and has received numerous other awards and accolades for its
corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
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Media
Relations
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Hormel Foods
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media@hormel.com
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SOURCE Hormel Foods Corporation