AFFINITY BEVERAGE GROUP TARGETS NEW ACQUISITION

Henderson, NV -- September 13, 2017 -- InvestorsHub NewsWire -- Affinity Beverage Group, Inc., (hereinafter "The Company") a publicly traded company under the ticker symbol (OTC - Pink:ABVG) announced today that it has executed a letter of intent to acquire a majority interest in Artisanal Edge, LLC (hereinafter, “Artisanal”), the owner of JAWEA (www.eatjawea.com) dairy-free frozen desserts. JAWEA, (pronounced, Jah-Way-ah) launched in New York City by founder Michael Rosenthal in late 2015, is a line of delicious, all natural, vegan, gluten and soy free, coconut based “ice cream” which is currently available in 5 flavors that were inspired by adventures from across the globe. The brand is currently sold in over 250 locations in the Northeastern United States, including, Wholefoods Market, Wakefern/Shop Rite, Fairway, Bareburger as well as many other restaurants, grocery stores and specialty retailers in the New York Metro/Tri-State area. The company has also secured distribution through divisions of UNFI and Sysco, two of the country’s largest food and beverage distributors.

JAWEA was created for the health-conscious, but not health-crazed consumer. Not only is it non-dairy, it also contains about half the sugar of traditional ice cream and top-quality ingredients, so you can feel good about eating ice cream again. With sales of roughly $2.6 billion in 2016, specialty frozen deserts is the #3 fastest growing category in the specialty food segment and is the most purchased category in the segment according to the Specialty Food Association.According to NIH "approxiamtely 65% of the human population has a reduced ability to digest lactose after infancy" a staggering number that includes roughly 100 million Americans of whom 19% now purchase dairy-fee alternative products. With more and more people, especially millennials, seeking healthier and non-dairy food options, due to dietary restrictions, lactose issues etc.,people are gravitating to non-dairy based deserts, especially ice cream. In a recent New York Times article “Mark Van Buskirk, group vice president for grocery merchandising at Albertsons Companies, which operates the Safeway supermarket chain, among others, said that sales of all non-dairy products had been steadily increasing over the past two years, with packaged non-dairy ice cream leading the way (up by 50 percent over the last 12 months)”.

“Everyone loves ice cream but not everyone has been able to enjoy it because there have been limited options for those who require non-dairy ice cream and are looking for great tasting non-dairy products. Mike (Rosenthal) has done a tremendous job of developing a fantastic product line that we feel fits squarely into our health and wellness platform where there are a lot of potential synergies with our other brands, projects and initiatives that we are currently pursuing. We have had a working relationship with Artisanal/Jawea as an advisor, broker and sales partner for the past year, so it is understandable why we are extremely excited about the potential of adding this line of business to our growing portfolio of health and wellness lifestyle brands. In fact we have already been working on several very unique opportunities to expand the sales and distribution footprint of the product into untapped markets that we feel could be a sweet (pun intended) spot for the brands long term growth,” stated Affinity CEO, Janon Costley. The Company is completing final due diligence and anticipates setting a closing date in the very near future. More details will follow at that time. Please continue to follow Affinity Beverage for further updates.

About Affinity Beverage:
Affinity Beverage Group, Inc (www.affinitybeverage.com) is a holding company that focuses on branded consumer product acquisition opportunities in the $3.4 trillion health and wellness sector. Affinity primarily targets lifestyle brands, companies, and/or exclusive product distribution rights focusing on traditional and non-traditional, healthy beverage options. The Company currently has two wholly owned subsidiaries, Village Tea Company Distrinution, Inc and Undone Chocolate, LLC. The Company will continue to seek adidtional acqusition opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.

About Artisanal Edge/JAWEA:
JAWEA Frozen Deserts ( www.eatjawea.com) is a brand of delicious plant-based vegan “ice cream” that is free of dairy, gluten and soy that is currently available in 5 adventurous flavors in over 250 retail locations.

Forward-Looking Statements
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above.

Contact:
P. 888.406.1138
Email: info@affinitybeverage.com
Twitter: @affinitybev
IG: @affinitybeverage
FB: @affinitybeverage

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