8 of the 10 Largest U.S. Banks and 6 of the 7
Top Card Issuers Use Motivation AI to Create Personalized,
Compliant Marketing Content for Customer Engagement and ROI
NEW
YORK, Sept. 10, 2024 /PRNewswire/ --
Motivation AI company Persado today announced that its
enterprise AI platform has collectively driven more than
$2.5 billion in additional
incremental revenue for large financial services organizations in
the past five years alone. Early adopters and innovators, such as
Ally Bank, LendingClub, and Chase,
use the technology to create on-brand, personalized, and compliant
marketing content that engages customers.
Ally Bank Executive Director,
Product Marketing and CRM, David
Hixon, explained, "Persado has helped Ally to understand
what resonates with our customers when it comes to our marketing
communications across key channels like email and web. By
understanding the do's and don'ts related to targeted conversations
we have with our customers, we're able to deliver a better customer
experience and unlock double-digit improvement on KPIs like clicks
and actual conversions."
Financial Services companies reach millions of customers every
day through digital channels, with the goal of motivating each
customer or prospect to act. Gartner forecasts that by 2025,
30% of outbound marketing messages from large companies will be
synthetically generated, up from just 2 percent in 2022,
underscoring the skyrocketing quest for generative AI (GenAI) that
engages consumers.
Providing the only enterprise AI platform to generate, optimize,
and personalize marketing content at scale, Persado is unique in
driving engagement and value for customer-first companies in highly
regulated industries. The company's Motivation AI platform
pinpoints optimal message copy, with the trifecta of potential
GenAI for marketing benefits: productivity, performance, and
compliance.
The technology conveys a brand's narratives across segments and
adheres to compliance guidelines, speeding time to market and
earning the trust of 8 of the 10 largest U.S. banks and 6 of 7 top
credit card issuers, as well as myriad other large enterprises.
Persado presently influences 35 percent of consumer card
acquisition campaign content and increases related success rates by
43 percent, on average.
Persado uses advanced machine learning, natural language
processing, and transformer models to create emotion-informed
messages that are more effective than humans alone or other LLMs in
driving action 96 percent of the time. Marketers are able to
rapidly generate with mathematical precision the words and phrases
for each interaction (email, mobile, web, social, IVR), ensuring
that messages motivate, inspire confidence, build loyalty, and
address hesitations throughout the customer journey.
- Customer Acquisition — Lead generation, cards/accounts,
conversion, referrals, and more
- Customer Engagement — Onboarding, early engagement,
account activation, spend growth
- Customer Cross-Sell — Offer management, upsell/cross
sell, rewards promotion, and win-back
- Customer Retention — Autopay and reminders, forbearance
awareness, payments, limit alerts
"Finserv executives understand the growing cost of inaction when
delaying AI use in marketing. At the same time, AI washing is
rampant, enterprise suites offer only light capabilities, and
generic models like ChatGPT pose risks of bias, generating 'off'
content, or even copyright concerns," explained Persado President
and Co-founder, Assaf Baciu. "Low-risk in the era of AI comes from
a unique data training set and purpose-built platform—and Persado
provides that."
Persado leverages 12 years of historical campaign data and
continuous model training to provide high-performing, low-risk
GenAI to many top banks, card issuers, travel brands, and
retailers. The platform has been audited by the world's premier
financial institutions and complies with legal, security and
privacy standards (GDPR, CCPA, ISO, or SOC2), and brand guidelines,
helping speed time to market.
To learn more about the Persado Motivation AI Platform, visit
https://www.persado.com/product/platform/full-stack-genai/
About Persado
The Persado Motivation AI platform uses advanced learning,
NLP, and transformer models to understand copy intent and create
messages that motivate consumer action. Unlike other large language
models (LLMs), Persado is trained on a specialized dataset of real
interaction and transaction data from 1.2 billion consumers, which
measures and refine language, emotional response, and engagement—so
enterprise marketers can drive significant business value. Iconic
brands, including Ally Bank, Chase,
Kate Spade, Marks & Spencer, and
Verizon, trust Persado to engage customers from acquisition to
loyalty.
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SOURCE Persado Inc.