Spotify Eyes Top Podcaster Alexandra Cooper, 'Call Her Daddy' Show for $20 Million
June 11 2021 - 4:25PM
Dow Jones News
By Anne Steele
Spotify Technology SA is nearing a deal to bring top podcaster
Alexandra Cooper and her show "Call Her Daddy" to its service,
according to people familiar with the matter, in the latest
exclusive podcast tie-up.
Ms. Cooper and Spotify are discussing a licensing deal for
around or over $20 million, according to some of the people. It
also would involve a so-called first-look agreement with the
intention of Spotify helping Ms. Cooper, 26 years old, develop
other projects, the people familiar with the matter said. Her back
catalog would be available only on Spotify beginning at the end of
next month, they said.
"Call Her Daddy," started in 2018, has appealed to a young
female audience with its unfiltered discussion of sex and
relationships. It was the fifth-most-popular podcast globally on
Spotify last year, and in the top 15 across services, according to
Edison Research.
It's the latest talent deal for Spotify, which last month said
Dax Shepard's "Armchair Expert" would become exclusive to its
service beginning July 1, last spring licensed "The Joe Rogan
Experience" exclusively for $100 million, and last summer struck a
deal with Kim Kardashian West for a criminal-justice podcast
exclusive to its service.
Spotify has been investing aggressively in podcasting since
2019, setting off a feeding frenzy among other media and tech
companies. Spotify, which signed deals with Gimlet Media and Bill
Simmons' the Ringer, now carries more than 2.6 million podcasts on
its service, up from 450,000 in 2019. The Swedish streamer's
podcast listenership in the U.S. is on track to overtake Apple
Podcasts' this year, according to a forecast from research firm
eMarketer.
News Corp's Dow Jones & Co., publisher of The Wall Street
Journal, has a content partnership with Spotify's Gimlet Media
unit.
(END) Dow Jones Newswires
June 11, 2021 16:22 ET (20:22 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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