Kohl’s Department Stores (NYSE: KSS) today revealed incredible
after Thanksgiving Day deals to help customers get the gifts they
want at the best value this holiday season. For the first time
ever, doors open nationwide at 3 a.m. on Friday, Nov. 26, to let
shoppers get a jump on tremendous savings opportunities. As the
smartest shopping destination for the holidays, Kohl’s brings after
Thanksgiving Day gift givers an unparalleled combination of even
more savings opportunities than last year, industry-leading
policies and customer conveniences that allow customers to shop
with confidence.
Kohl's Print Advertisement - Happy
Thanksaving Days Sales Event - $99.99 ea. Your choice 2 ct T.W.
diamond bracelet or black & white diamond reversible heart
pendant Sterling silver. Reg. $500 or $575 ea. (Photo: Business
Wire)
On Sunday, Nov. 21, Kohl’s customers can preview the company’s
“Happy Thanksaving Days” print ad on Kohls.com, revealing more than
400 Early Bird specials, compared to more than 300 last year.
Kohls.com customers can purchase these Early Bird specials, and all
items featured for the Happy Thanksaving Days event, starting on
Thanksgiving Day. Shoppers also have the opportunity to earn Kohl’s
Cash prior to and during the weekend after Thanksgiving, which can
be used toward a future purchase with no brand exclusions.
In addition to tremendous savings opportunities, Kohl’s is
making holiday shopping more convenient with extended store hours,
the new in-store Kohl’s kiosks and access to Kohls.com on mobile
devices. From Nov. 21 to 26, Kohl’s after Thanksgiving Day shoppers
can start planning their holiday purchases at Kohls.com using the
company’s shopping strategy tool. This year, shoppers can create,
print and share shopping lists to cover everyone on their lists,
complete with product imagery and pricing, making comparison
shopping easy. Regardless of their shopping plans, all Kohl’s
customers can shop with confidence knowing their purchases are
backed by the company’s industry-leading return policy, giving
customers a quick, convenient and “no questions asked”
experience.
“Holiday shoppers want to give quality, stylish gifts this year,
even as they are taking a responsible, resourceful approach to
shopping,” said Kevin Mansell, Kohl’s chairman, president and chief
executive officer. “Despite an uncertain economy, Kohl’s remains
committed to ensuring our customers have a great holiday season by
offering an unparalleled combination of incredible savings
opportunities, industry-leading policies and customer conveniences.
We believe we are well-positioned for the season and that Kohl’s
will continue to gain market share as we differentiate ourselves as
the smartest choice for shoppers.”
Kohl’s Happy Thanksaving Days Sales Event begins Friday, Nov.
26, 3 a.m.
On Friday, Nov. 26, Kohl’s stores nationwide will open their
doors from 3 a.m. until midnight offering shoppers additional hours
to gain incredible savings on exactly the items they want this
season. From 3 a.m. to 1 p.m., Early Bird shoppers will find more
than 400 savings offers both in store and online on items such
as:
- $99.99 ea. Your choice 2 ct T.W.
diamond bracelet or black & white diamond reversible heart
pendant Sterling silver. Reg. $500 or $575 ea.
- $99.99 (after $30 mail-in rebate): The
Sharper Image Literati eBook reader. Reg. $249.99. Limit 2 per
customer.
- Save 50 percent on entire stock toys
from Fisher-Price, Playskool, Barbie, Littlest Pet Shop, Hot
Wheels, Matchbox, Tonka, Little Tikes, Crayola & Play-Doh.
- $34.99: Entire stock Apt. 9 cashmere
sweaters for misses. Orig. $100.
- Save 15 percent on entire stock fine
fragrances for men and women.
- Includes best-selling designer brands
and celebrity brands such as Britney Spears, Kim Kardashian,
Beyoncé, Halle Berry, Avril Lavigne, Faith Hill, Tim McGraw, Sean
John, David Beckham and Usher.
On Saturday, Nov. 27, Kohl’s stores will be open, like last
year, from 6 a.m. to midnight. Shoppers looking to “Give, Save and
Be Merry” will continue to enjoy fantastic values, including more
Early Bird offers than last year, industry-leading policies and
shopper conveniences.
“Customers want great value this season, and we are delivering
with our ‘Happy Thanksaving Days’ sale event featuring our earliest
start time in company history and more Early Bird specials than
ever before,” said Julie Gardner, Kohl’s executive vice president
and chief marketing officer. “In addition to after Thanksgiving Day
deals, we are providing savings tools, resources and
industry-leading policies to help shoppers consistently and
conveniently get the most for their money throughout the season.
Kohl’s multi-channel strategy, which consists of Kohls.com online
shopping planning tools, in-store kiosks and extended store hours,
ensures customers can plan, shop and save in the way that is most
convenient for them. We believe this unparalleled combination
positions Kohl’s as the smartest shopping destination for after
Thanksgiving Days sales and throughout the holiday season.”
The More You Know, The More You Kohl’s
With unique savings tools, purposeful shoppers can feel
confident knowing that they are getting the best value on quality
brand merchandise and stylish gifts after Thanksgiving and all
season long. Shoppers can not only gift, but gift great at Kohl’s.
Kohl’s unique savings tools, unbeatable policies and customer
conveniences include:
Unparalleled Savings Opportunities
- Power Hours: Early Birds and Night
Owls – During limited hours, Kohl’s offers its lowest prices of
the week on select items or categories. The amount of extra savings
varies, but the Early Bird and Night Owl prices are Kohl’s absolute
best prices for that week. This year, Kohl’s is offering more Early
Bird offers during the after Thanksgiving weekend than ever
before.
- Kohl’s Charge – Kohl’s Charge
customers receive a number of exclusive benefits. In addition to
receiving extra savings on their first purchase, shoppers also
receive Pick-Your-Day shopping passes and special event discounts
with no brand exclusions throughout the year.
- Kohl’s Cash – During Kohl’s Cash
promotions from Wednesday, Nov. 24 to Sunday, Nov. 28, shoppers get
$10 for every $50 they spend, which can be used toward a future
purchase with no brand exclusions. For example, the more you buy,
the more you earn. Spending $200? Earn $40 in Kohl’s Cash. For the
first holiday season, customers will be able to redeem Kohl’s Cash
online in addition to in store.
- Only-at-Kohl’s Brands – Kohl’s
powerful brand portfolio includes quality private and exclusive
brands at exceptional values such as Simply Vera Vera Wang, LC
Lauren Conrad, Food Network, ELLE Contemporary Collection, ELLE
Décor, Dana Buchman, Candie’s, Tony Hawk, Apt. 9, Chaps, Jumping
Beans and SONOMA life + style.
Industry-Leading Policies
- An Industry-Leading, Hassle-Free
Return Policy – Kohl’s has an industry-leading return policy
that gives customers a quick, convenient and “no questions asked”
experience. Customers returning merchandise with receipts or items
purchased with Kohl’s Charge cards are eligible to receive full
refunds, while customers without a receipt will receive Kohl’s
merchandise credit.
- No Exclusions – There are no
brand exclusions when using offers like Kohl’s Cash or Kohl’s
Charge card discounts.
Customer Conveniences
- Kohls.com – 24 hours a day,
seven days a week, gifters will have access to exciting
merchandise, tremendous values and customer conveniences available
on Kohls.com, including an engaging gift shop experience,
functionality for customer reviews and ratings and online
redemption of Kohl’s Cash. Kohls.com customers can purchase all
items featured during the Happy Thanksaving Days event, including
the more than 400 Early Bird specials, starting on Thanksgiving
Day.
- List Builder Tool – Kohl’s
popular list builder tool will be available in the days leading up
to Thanksgiving on Kohls.com to help resourceful shoppers preview
hundreds of Early Bird offers and create customized lists for their
in-store visits.
- Kohls.com Mobile – For
the first holiday season ever, customers will have all of the great
deals and merchandise available on Kohls.com right at their
fingertips with the ability to access the site and shop using their
Smartphones.
- Extended Shopping Hours – Kohl’s
opens early and closes late during key sales events throughout the
season so shoppers can take advantage of great in-store savings
when it’s most convenient. The Happy Thanksaving Days Event starts
at 3 a.m. on Friday, Nov. 26. Doors open at 6 a.m. on Saturday,
Nov. 27.
- Kohl’s Kiosk – Buy, Save and Ship it
for Free – New this year, Kohl’s Kiosks located in all stores
make it easy to shop with confidence. Customers can choose from an
expanded assortment of styles, sizes, colors and merchandise that
may not be available in stores. In addition, items ordered from
Kohl’s in-store kiosks ship free of charge in the U.S. to a
customer’s home or to a gift recipient.
Happy Thanksaving Days Marketing and Media Support
Kohl’s will support its Happy Thanksaving Days sale through
aggressive marketing, including broadcast, online, print and mobile
advertising, enhancements to Kohls.com, direct mail, e-mail
outreach and public relations. Continuing last year’s successful
strategy of leveraging high-return mediums, Kohl’s is investing in
radio, digital and direct mail. The multi-channel marketing
campaign is designed to reach customers from their computers and
mobile phones to their mailbox and in-store.
Television and Radio
Comparable to last year, television and radio spots to promote
Kohl’s after Thanksgiving Day offerings begin Monday, Nov. 22. The
company will continue to be aggressive in its radio support in top
markets the week of Thanksgiving and will increase its Latino radio
spots in key markets, as well. Kohl’s radio efforts will again
include DJ integration with popular national radio personalities
including John Tesh, Lia, Ryan Seacrest and Billy Bush.
Online and Print Advertising
On Sunday, Nov. 21, Kohl’s Happy Thanksaving Days sale is
previewed on Kohls.com, four days before the ad runs in newspapers
on Thanksgiving Day. Kohls.com will feature the company’s entire
Happy Thanksaving Days sale ad, with more than 400 Early Bird
incredible savings opportunities, compared to more than 300 Early
Bird specials last year.
Visitors to Kohls.com can view after Thanksgiving Day offers and
map out their shopping strategy by using the interactive tool,
introduced last year, to build a customized list that includes
product images and pricing. Users can view and post customer
ratings and reviews on products. Customers can pull product offers
to create and print personalized shopping lists. Kohls.com
customers can enjoy an expanded gift shop in the online “Store +
More” and enhanced sort functionality for easy shopping. The
ability to plan purchases early and compare products, pricing and
reviews is one more way Kohl’s lets customers shop with
confidence.
On Tuesday, Nov. 23, Kohl’s will drive traffic to the store and
Kohls.com with an advertising roadblock on major portals such as
AOL, MSN and Yahoo!. Kohl’s will also use the company’s Facebook
page and Twitter to promote after Thanksgiving Day sale
efforts.
New this year, Kohl’s will also reach customers with mobile
advertisements including YouTube Mobile Roadblocks, targeted mobile
banner ads and mobile text ads, all during the week of
Thanksgiving.
Direct Mail
Illustrating the added benefits that Kohl’s Charge customers
receive during the holiday season and throughout the year, Kohl’s
offers Charge customers Pick-Your-Day offers that customers can use
in store or online from Nov. 18 to 23. Charge customers will also
receive an additional shopping pass to save during the week of
Thanksgiving. New this year, Kohl’s is also offering a gift guide,
perfect for last-minute shoppers, in mid-December.
Cautionary Statement Regarding Forward
Looking Information
This press release contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of
1995, including guidance on the Company's targeted sales and
earnings. Kohl's intends forward-looking terminology such as
"believes," "expects," "may," "will," "should," "anticipates,"
"plans," or similar expressions to identify forward-looking
statements. Such statements are subject to certain risks and
uncertainties, which could cause Kohl's actual results to differ
materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not
limited to those described in Item 1A in Kohl's Annual Report on
Form 10-K, which is expressly incorporated herein by reference, and
other factors as may periodically be described in Kohl's filings
with the SEC.
About Kohl’s
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. Kohl’s operates 1,089 stores in 49 states with a
commitment to environmental leadership. In support of the
communities it serves, Kohl’s has raised more than $150 million for
children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a
wholly-owned subsidiary of Kohl's Department Stores, Inc. For a
list of store locations and information, or for the added
convenience of shopping online, visit www.kohls.com.
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