LOS ANGELES, May 14 /PRNewswire/ -- OWN: THE OPRAH WINFREY
NETWORK has struck an advertising partnership with leading retailer
Kohl's Department Stores for the original series "Your OWN Show:
Oprah's Search For The Next TV Star." OWN's new competition
series, presented by Kohl's and executive produced by Mark Burnett ("Survivor," "The Apprentice"), is
a nationwide search to discover television's next big star.
The winner of the competition will be awarded his or her own
studio talk show for the OWN network. Online auditions to
participate in the series begin May
14 at Oprah.com, as announced today on "The Oprah Winfrey
Show."
"Kohl's is the perfect partner for OWN and 'Your OWN Show:
Oprah's Search For The Next TV Star,'" said Kathleen Kayse, executive vice president, sales,
OWN. "We're really looking for strategic partnerships that bring
something special to our audience and Kohl's can do that."
"We are incredibly excited to partner with OWN for this debut
television series, 'Your OWN Show: Oprah's Search For The
Next TV Star,'" said Julie Gardner,
executive vice president and chief marketing officer for Kohl's
Department Stores. "This multi-faceted integration will span
across several mediums and is designed to reach our shared consumer
in a way that is fresh, fun and relevant."
The partnership with Kohl's will include a "Presenting
Sponsorship" position for Kohl's for "Your OWN Show: Oprah's Search
For The Next TV Star," paid media, integrations, online and on-air
exposure, tagged tune-ins and publicity. Unique to the
partnership, a series of short, co-branded vignettes, specially
created for the series, will air both within and outside of
"Your OWN Show: Oprah's Search For The Next TV Star."
To audition online, May 14 to June
26, contestants (who must be 21 to participate) can make a
three-minute audition video and upload it to Oprah.com. A
user-friendly editing toolkit, as well as tips and techniques from
celebrities will.i.am, Lisa Ling and
Peter Walsh, will help contestants
enhance their audition video. Online submissions will be
voted on by the public and the five individuals who get the most
online votes will be flown to Los
Angeles to audition for Mark Burnett Productions. Audience
voting takes place at Oprah.com where the public can watch
contestants' videos and vote for their favorite.
To audition in person, open casting calls (not part of the
online voting process) will be held at four select Kohl's
Department Stores in the following cities:
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June
5:
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New York,
NY
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June
12:
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Dallas, TX
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June
19:
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Los Angeles,
CA
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June
26:
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Atlanta,
GA
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For all details about auditioning for "Your OWN Show:
Oprah's Search For The Next TV Star," please visit:
www.Oprah.com.
About OWN: THE OPRAH WINFREY NETWORK
A joint venture between Harpo, Inc. and Discovery
Communications, LLC, OWN: THE OPRAH WINFREY NETWORK is a
multi-platform media company designed to entertain, inform, and
inspire people to live their best lives. OWN will debut on
January 1, 2011 in approximately 80
million homes, on what is currently the Discovery Health Channel.
The venture also will include the award-winning digital platform,
Oprah.com. For more information, please visit
www.oprah.com/own.
About Kohl's Department Stores
Based in Menomonee Falls, Wis.,
Kohl's (NYSE: KSS) is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. Kohl's operates its 1,067 stores in
49 states with a commitment to environmental leadership. In
support of the communities it serves, Kohl's has raised more than
$150 million for children's
initiatives nationwide through its Kohl's Cares for Kids®
philanthropic program, which operates under Kohl's Cares, LLC, a
wholly-owned subsidiary of Kohl's Department Stores, Inc. For a
list of store locations and information, or for the added
convenience of shopping online, visit www.kohls.com.
SOURCE OWN: THE OPRAH WINFREY NETWORK