HP Reports Full Year Agency Diversity Results – Announces 2018 Challenge and Global Platform for Systemic Change
September 25 2017 - 7:00AM
News highlights:
Timed with Advertising Week New York 2017, HP Inc. (NYSE:HPQ) today
reports the results of its diversity challenge issued to its global
agencies - BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman
- last September. HP also announces a comprehensive platform to
drive systemic industry change and outlines a new challenge for
2018 centered on increasing agency minority and underrepresented
group representation around the world.
HP’s 2016/2017 assignment to its agencies was to set targets and
diversify their ranks to improve the ratio of women and US
minorities working on the HP account and in senior creative roles.
Later today, HP will discuss the challenge’s results at its
Business Powered by Diversity event featuring top leaders from each
of its agencies partnered with influencers to highlight progress
and learnings.
“Advancing diversity is a business imperative. It fuels our
reinvention journey, helping drive transformation in marketing and
beyond,” said Antonio Lucio, Global Chief Marketing &
Communication Officer at HP. “HP is a stronger brand and better
company because of it. We are proud of our agencies who took on
this challenge. They’ve made great progress.”
Included in the event are fireside chats with:
- Andrew Robertson, President and CEO of BBDO and Kat Gordon,
Founder of 3% Conference
- Farid Mokart, President and CEO of Fred & Farid and the
Hon. Aida Alvarez, former Administrator of the US Small Business
Administration and HP Inc. Board Member
- Christoph Becker, CEO of gyro and Keesha Jean-Baptiste,
SVP/Talent, Engagement + Inclusion at American Association of
Advertising Agencies
- Stacy DeRiso, COO of PHD and Colleen Soriano, head of US
agency, Facebook
- Richard Edelman, President and CEO of Edelman and Lauren
Wilson, President of ColorComm Inc.
- Lisa Mehling, Owner of Chelsea Pictures and Emma Reeves,
Executive Director of Free the Bid
Agency Scorecard ResultsThe HP agency 2016/2017
scorecard results can be found here. Highlights include:
- All agencies exceeded the goal for women representation on HP
account teams by over 5 percent – today, 61 percent of HP’s
worldwide agency account teams consist of women.
- All agencies exceeded the goal for women in senior roles by 4
percent. Today, 51 percent of HP’s agency account teams have women
in senior roles.
- HP’s two lead creative agencies met targets for women in
creative leadership; BBDO went from zero to 40 percent and Fred
& Farid from zero to 55 percent. However, there is still
opportunity for improvement overall.
- While progress has been made, particularly in the second half
of 2017, work remains in advancing representation among US
minorities. Three out of five agencies saw a positive, upward trend
in minority representation. However, minority representation was
still below target for 60 percent of HP’s global agencies.
- Overall, 8 percent of all employee growth across HP’s global
agencies year-over-year were minorities.
- More than 15 new programs fueled the agencies’ diversity
progress including recruiting processes, internal events and
community outreach.
Driving Systemic Industry ChangeTo help
accelerate industry transformation, HP is introducing a range of
initiatives designed to reinvent diversity and inclusion in the
global marketing industry.
Increasing representation of underrepresented groups
- HP Announces a New 2018 Global Agency Challenge
– Agency partners to define specific underrepresented
groups by country and set clear objectives, measurements and plans
to increase diverse talent on HP business.
- HP Launches New Diversity Program with Cannes Lions
International Festival of Creativity – New
program will open the door to the Cannes Festival for
underrepresented groups worldwide through an immersive experience
to network, meet jurors and share creative. Similar to Cannes Lion
See It Be It program, this new program will focus exclusively on
underrepresented talent to provide a foot in the door to the
creative community.
- HP Awards a Grant to ADCOLOR – The grant will
fund a professional development solution for diverse talent focused
on growing young talent in creative industries.
Maintaining progress with women
- HP Awards a Grant for 3% Conference – The
grant will fund a 3% Conference livestream to support efforts to
continue to advance opportunities for women in marketing and
creative industries.
- HP Renews its Sponsorship for Free the Bid –
HP became the first sponsor of Free the Bid to increase women in
director’s chairs and is continuing to fund efforts to give women
director’s equal opportunities to bid on commercial jobs in the
global advertising industry.
“When it comes to driving diversity, we cannot slow down. Our
updated, comprehensive platform will help drive long-term,
sustainable, systemic change,” said Lucio.
HP is committed to setting new standards for diversity in
marketing, focusing on new global goals for agencies, as well as
deepened partnerships with strategic diversity and inclusion
groups.
For more information about HP’s diversity programs, visit here.
Join the conversation using #PoweredByDiversity.
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©Copyright 2017 HP Development Company, L.P. The information
contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the
express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or
editorial errors or omissions contained herein.
Lara MacKenzie, HP+1 303 638 8910lara.mackenzie@hp.com
www.hp.com/go/newsroom |
Maha Neouchy, HP+1 408 568 8442maha.neouchy@hp.com
|
Jennifer Stroud, Edelman+1 415 780
2553jennifer.stroud@edelman.com |
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