Harley-Davidson (HOG) is arguably the most iconic American motorcycle brand, recognizable globally. Despite its fantastic brand, the company has been facing hurdles over the years, despite decent profits coming in. For this reason, I am neutral on the stock. (See HOG stock charts on TipRanks) Thin Future Prospects Harley-Davidson's future prospects seem to be thin, with the company facing multiple challenges, including decreasing shipments in domestic markets due to an aging customer base, and little to no margins to push its pricing higher. This is clearly evident in its revenues, which have been declining consistently from 2014, and currently hover at the same levels they did nearly 20 years ago.
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Harley Davidson (NYSE:HOG)
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Harley Davidson (NYSE:HOG)
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From Jan 2021 to Jan 2022 Click Here for more Harley Davidson Charts.