Hanes and Alternative Launch New National Park Foundation Collections
August 09 2018 - 11:17AM
Business Wire
HanesBrands Partnership will Involve Multiple
Brands and Generate $4 Million for Conservation Efforts
HanesBrands, a socially responsible manufacturer and marketer of
leading everyday basic apparel, has introduced its first line of
Hanes women’s apparel and a unisex collection from Alternative in
collaboration with the National Park Foundation.
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the full release here:
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HanesBrands and the NPF, the official nonprofit partner of the
National Park Service, launched a five-year partnership in April
2018 to encourage awareness, exploration and conservation of
America’s parks. The partnership will generate $4 million for NPF
and feature designs from the company’s Hanes, Alternative and
Champion brands.
The new Hanes women’s collection, which launched this month,
features a variety of designs depicting some of nature’s most
beautiful and recognized landmarks, including the Grand Canyon,
Redwood National Park and Denali, as well as statement shirts
encouraging outdoor exploration and adventure. All designs are
printed on the brand’s V-neck T-shirts and are available for $12.99
via Hanes online and in the company’s retail outlet stores across
the country.
“HanesBrands is proud to produce a line with the National Park
Foundation that celebrates and supports these historical
treasures,” said Rachel Newman, vice president of sales, American
Casualwear, for HanesBrands. “Our first women’s collection reflects
several of our nation’s most iconic landmarks, while delivering the
Hanes comfort that consumers know and love.”
Alternative debuted its first National Park Foundation
collection in June. The unisex line comes in multiple styles with
artist-designed, vintage silhouettes of iconic national parks, such
as the Great Smoky Mountains, Joshua Tree, Rocky Mountain and
Acadia. All designs are printed on the brand’s eco-friendly fabrics
and are available for $38 and up online or in Alternative’s
California stores in Venice and San Francisco.
“Working alongside the National Park Foundation to develop these
collections has allowed us to create a unique product that
encourages people of all backgrounds to get outside and explore the
world around them,” Newman said. “We are excited about our current
collections, as well as the opportunity to evolve them during the
next few years.”
For more information about the HanesBrands and National Park
Foundation partnership, visit
https://www.hanes.com/shop/hanes/nationalpark.
HanesBrands
HanesBrands is a socially responsible leading marketer of
everyday basic innerwear and activewear apparel in the Americas,
Europe, Australia and Asia-Pacific. The company markets T-shirts,
bras, panties, shapewear, underwear, socks, hosiery, and activewear
under some of the world’s strongest apparel brands, including
Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My
Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei,
Alternative, Gear for Sports, and Bras N Things. More information
about the company and its award-winning corporate social
responsibility initiatives may be found at www.Hanes.com/corporate.
Visit our newsroom at https://newsroom.hanesbrands.com/. Connect
with HanesBrands via social media on Twitter (@HanesBrands) and
Facebook (www.facebook.com/hanesbrandsinc).
National Park Foundation
Celebrating 50 years, the National Park Foundation is the
official charity of America’s national parks and nonprofit partner
to the National Park Service. Chartered by Congress in 1967, the
National Park Foundation raises private funds to help PROTECT more
than 84 million acres of national parks through critical
conservation and preservation efforts, CONNECT all Americans with
their incomparable natural landscapes, vibrant culture and rich
history, and ENGAGE the next generation of park stewards. In 2016,
commemorating the National Park Service’s 100th anniversary, the
Foundation launched The Centennial Campaign for America’s National
Parks, a comprehensive fundraising campaign to strengthen and
enhance the future of these national treasures for the next hundred
years. Find out more and become a part of the national park
community at www.nationalparks.org.
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HanesBrandsCarole Crosslin, 336-519-3201
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