Hanes Invites Men Everywhere to #VouchForThePouch with New Comfort Flex Fit Men’s Boxer Briefs
April 12 2018 - 12:46PM
Business Wire
Famous faces get social about the innovative
boxer brief that provides the ultimate in comfort and support;
encourage all men to #VouchForThePouch in new social media
campaign
Hanes, America’s No. 1 underwear maker, is rallying guys across
the country to #VouchForThePouch in support of Comfort Flex Fit
boxer briefs – its largest underwear launch in four years.
This press release features multimedia. View
the full release here:
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"No reason to leave bed when I'm in my
@Hanes Comfort Flex Fit Boxer Briefs #ad #VouchforthePouch." -
Victor Cruz (Photo: Business Wire)
As part of a new social campaign, the brand is joining forces
with food and wine connoisseur Antoni Porowski, athlete and
football analyst Victor Cruz, and host and producer Nev
Schulman, to share why they are vouching for the support and
comfort of the recently introduced premium men’s boxer briefs.
Two years in the making, Comfort Flex Fit boxer briefs were
developed and designed to offer men the support of a brief with the
freedom of a boxer – thanks to a pioneering U-shaped pouch design
and soft, breathable fabrics. Combined with an improved waistband
and no-ride up legs, these new features create superior comfort and
fit to support men where they most need it.
“We want men to be as comfortable talking about their underwear
preferences as they are wearing our new Hanes Comfort Flex Fit
boxer briefs,” said Sidney Falken, chief branding officer for
HanesBrands. “Teaming up with some of our most recognizable
converts will begin the conversation. Once men try the product, we
believe they will not only switch to Comfort Flex Fit boxer briefs,
but will also ‘vouch for the pouch.’ ”
Porowski, Cruz and Schulman have taken to Facebook, Instagram
and Twitter to talk about the ultimate comfort that Hanes Comfort
Flex Fit provides, as well as to encourage men across the country
to join the #VouchForThePouch movement.
Hanes is also going online – and on-air – to highlight its
latest effort to make the world a more comfortable place. Men can
learn more about Comfort Flex Fit and engage about the product on
Hanes-owned social channels. Additionally, a recently launched
national television commercial features a kangaroo that showcases
the “magic” of the pouch and the inspiration behind Comfort Flex
Fit.
In addition to its innovative U-shaped pouch design, Comfort
Flex Fit boxer briefs also feature:
- Two premium fabric choices – cotton
blend with soft modal and spandex for amazing softness or
lightweight, synthetic mesh made with polyester and spandex for
superior breathability;
- A contoured, no-gap fly;
- No ride-up legs, hemmed to lay flat and
for no show under clothes;
- An ergonomic shaped gusset for expanded
support; and
- An Improved wide waistband.
“Comfort Flex Fit boxer briefs offer a lot of value for the
money and are already getting high marks from consumers who’ve
tried them,” Falken said. “We want all men to know there’s simply
no need to pay up to $50 for a great-fitting, premium pair of
underwear.”
Comfort Flex Fit boxer briefs are available in-store at Macy’s,
JCPenney, Kohl’s, Target and Walmart and online at Hanes.com,
Amazon and retailer websites.
For more information, visit Hanes.com or follow @Hanes
#VouchForThePouch.
Hanes
Hanes, America's No. 1 apparel brand, is a leading brand of
intimate apparel, underwear, sleepwear, socks and casual apparel.
Hanes products can be found at leading retailers nationwide
and online direct to consumers at www.Hanes.com.
HanesBrands
HanesBrands is a socially responsible leading
marketer of everyday basic innerwear and activewear apparel in the
Americas, Europe, Australia and Asia-Pacific. The company markets
T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and
activewear under some of the world’s strongest apparel brands,
including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds,
JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra,
Berlei, Alternative, Bras N Things and Gear for Sports. More
information about the company and its award-winning corporate
social responsibility initiatives may be found at
http://www.hanes.com/corporate. Connect with HanesBrands via social
media on Twitter (@HanesBrands) and Facebook
(http://www.facebook.com/hanesbrandsinc).
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version on businesswire.com: https://www.businesswire.com/news/home/20180412006055/en/
Weber ShandwickKirsten Slotten,
212-537-8745kslotten@webershandwick.comorHanesBrandsJamie Wallis,
336-519-4758jamie.wallis@hanes.com
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