The line supports the goal of DICK'S Sporting Goods and the
WNBA's multiyear partnership to promote women's sports and youth
participation
PITTSBURGH and NEW
YORK, May 13, 2024 /PRNewswire/ -- Today, DSG, a
DICK'S Sporting Goods' (NYSE: DKS) exclusive brand that provides
performance clothing and gear for the entire family, and the
Women's National Basketball Association (WNBA) announced the launch
of their girls' apparel collection, marking the first-ever
collaboration between the two brands.
As the Official Sporting Goods Retail Partner of the WNBA,
DICK'S Sporting Goods is continuing its commitment to promote
women's sports, encourage youth participation, and increase
visibility of the league, its teams, and players through this
apparel collection. While DICK'S currently carries an assortment of
authentic WNBA sports apparel and equipment, this is the first-time
young girls will be able to enjoy an official WNBA lifestyle
collection made just for them. To further build upon the
commitment, DICK'S Sporting Goods will for the fourth year bring
It's Her Shot to select communities nationwide to help
empower young female athletes take their place on the court with
confidence.
Now available for purchase in select DICK'S Sporting Goods
stores across the nation and on dicks.com, the DSG collection
includes girls' tank tops, t-shirts, shorts and a jacket. The
unique apparel designs pay homage to the WNBA's iconic orange and
the league's twelve teams' colors.
"When we entered into our partnership with the WNBA, our goal
was to use our resources to drive change and bring more visibility
to women and girls in sport," said Melissa
Christian, VP, Divisional Merchandise Manager - Youth
Apparel at DICK'S Sporting Goods. "This collection is inspired by
whitespace we saw in youth girls' apparel and it provides young
basketball fans with an opportunity to wear product that encourages
them to show their love and fandom of the WNBA and express their
passion for the game. The WNBA has been a phenomenal partner
throughout this process, and we are excited to have this product
available for young athletes at a time when women's sports, and
basketball in particular, are on the rise."
"The WNBA is excited to partner with DICK'S Sporting Goods to
bring this new collection of apparel to young girls," said WNBA
Chief Growth Officer Colie Edison.
"The creation of this collection illustrates the commitment that
DICK'S has to supporting women's basketball and growing the sport
for the next generation. With momentum for the WNBA at an all-time
high, we're thrilled to bring this new set of apparel to our
passionate fanbase."
Continuing their commitment to youth sports, the DSG x WNBA
collection is a part of DSG's giveback program which contributes 1%
of every sale to The DICK'S Sporting Goods Foundation's Sports
Matter Program, benefitting under-resourced youth sports
organizations nationwide. Since 2014, DICK'S and The DICK'S
Sporting Goods Foundation have helped over 2 million kids in the
game and committed over $100 million
to support young athletes with equipment, registration fees, league
costs and playing fields through its Sports Matter program.
About DICK'S Sporting Goods
DICK'S Sporting Goods
(NYSE: DKS) creates confidence and excitement by inspiring,
supporting and personally equipping all athletes to achieve their
dreams. Founded in 1948 and headquartered in Pittsburgh, the
leading omnichannel retailer serves athletes and outdoor
enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy,
Public Lands, Going Going Gone! and Warehouse Sale stores, online,
and through the DICK'S mobile app. DICK'S also owns and operates
DICK'S House of Sport and Golf Galaxy Performance Center, as well
as GameChanger, a youth sports mobile platform for live streaming,
scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Instagram, TikTok, Facebook and X.
About the WNBA
The WNBA is a bold, progressive
basketball league that stands for the power of women. Featuring 12
teams and entering its 28th season in 2024, the W is a unique
sports property that combines competition and entertainment with a
commitment to diversity, equity and inclusion and social
responsibility. Through its world-class athletes, the in-game fan
experience, TV and digital broadcasts, digital and social content,
and community and youth outreach programs, the league celebrates
and elevates the game of basketball and the culture around it. In
2020, the WNBA and the Women's National Basketball Players
Association (WNBPA) signed a groundbreaking eight-year CBA that has
charted a new course for women's basketball – and women's sports
overall – with a focus on increased player compensation,
improvements to the player experience, expanded career development
opportunities and resources specifically tailored to the female
professional athlete. Key elements of the agreement are supported
through the league's partnership platform, the WNBA Changemakers
Collective, with AT&T, the WNBA's Marquee Partner and inaugural
Changemaker, as well as fellow inaugural Changemakers Deloitte and
NIKE, Inc., and subsequent additions Google, U.S. Bank and CarMax.
During the 2020 season, the WNBA and WNBPA launched the WNBA
Justice Movement forming the Social Justice Council with the
mission of being a driving force of necessary change and continuing
work regarding women's and maternal health and voting rights, among
other important societal issues.
Media Contacts
DICK'S Sporting Goods:
press@dcsg.com
WNBA: Sam Tager: stager@nba.com
Category: Company
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SOURCE DICK'S Sporting Goods