NEW YORK, Sept. 12, 2011 /PRNewswire/ -- Today, Bravo and
Healthy Choice®, a brand of ConAgra Foods, Inc., announced the
launch of the largest integrated marketing partnership in their
respective histories.
Bravo's Top Chef and Healthy Choice have teamed up to introduce
an exclusive line of great-tasting dishes that combine Top Chef's
culinary expertise with the innovative steaming technology of the
Healthy Choice Cafe Steamers entrees. These entrees will be
available in major grocery retailers beginning in late September.
The Top Chef Inspired Cafe Steamers feature bold, modern and
exciting flavors providing a great, fresh-tasting meal in minutes.
The partnership also includes:
- A competition-based original web series, Top Chef Healthy
Showdown, to air on BravoTV.com, which challenges former
Chef'testants to bring their healthy A-game to a contest where the
winner will become the "Flavor Ambassador" for the Healthy Choice
brand. The web series premieres on September
14, 2011.
- Integration into the upcoming Top Chef: Texas through the series prize partnership, an
elimination challenge, and as an episodic prize partner.
- Future product launches inspired by Top Chef.
"This partnership builds upon the success of both the Top Chef
franchise and the Healthy Choice brand and provides a unique
opportunity to connect with consumers," said Frances Berwick, President Bravo and Style
Media. "We're constantly developing ways to engage our fans and
viewers beyond the television screen, and this collaboration will
take Bravo to the next level while jointly elevating and
strengthening both the Top Chef and Healthy Choice brands."
"Bravo is always looking for ways to constantly innovate,
furthering the proliferation of the brand while bringing value to
our viewers and advertising partners," said Jennifer Turner, Vice President, Licensing &
Strategic Partnerships, Bravo Media. "The Healthy Choice
partnership is a great example of leveraging all parts of the
network to partner with an advertiser to jointly bring quality
products to market."
Both Top Chef and Healthy Choice pride themselves on combining
exciting flavors and carefully selected ingredients to give
consumers exactly what they want – food that is both healthy and
delicious. The Healthy Choice Top Chef Inspired Cafe Steamers will
bring consumers frozen entrees with flavorful ingredients such as
roasted garlic, asparagus and grilled eggplant. Whether consumers
are in the mood for Roasted Chicken Marsala with mushrooms and
sauteed onions or Grilled Vegetables Mediterranean with whole grain
rice and barley, these entrees are sure to receive high marks from
any judge.
"Top Chef is known for inspiring consumers with great tasting
meals. This line of Top Chef Inspired Cafe Steamers combines unique
ingredients with our proprietary steaming technology into meals
that aim to satisfy any palate," said Carlos Veraza, Vice President & General
Manager, Healthy Choice. "We work tirelessly to inspire consumers
with a variety of great tasting, better-for-you frozen entrees.
Healthy Choice is proud to partner with Bravo Media to bring
consumers a wide variety of meals that capture the essence of Top
Chef flavor, with the healthy attributes and great taste consumers
expect from Healthy Choice."
Healthy Choice offers a variety of meals to satisfy any taste.
For more information on the various Healthy Choice product lines,
visit www.HealthyChoice.com. For special offers and
up-to-the-minute information, stay in touch with the brand online:
"Like" the brand on Facebook (www.facebook.com/healthychoice) and
follow Healthy Choice on Twitter (www.twitter.com/Healthy_Choice).
Healthy Choice is a brand of ConAgra Foods, Inc., (NYSE: CAG) one
of North America's leading food
companies, with brands in 97 percent of America's households.
Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt's, Marie
Callender's, Orville
Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack
Pack and many ConAgra Foods brands in grocery, convenience,
mass merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com.
Bravo is a program service of NBCUniversal Cable Entertainment,
a division of NBCUniversal, one of the world's leading media and
entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global
audience. Bravo has been an NBCUniversal cable network since
December 2002 and was the first
television service dedicated to film and the performing arts when
it launched in December 1980. For
more information, visit www.BravoTV.com. Follow us on Twitter at
https://twitter.com/BravoPR.
BRAVO MEDIA
CONTACT:
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HEALTHY CHOICE MEDIA
CONTACT
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Tory Brody
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212-664-5276
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Michelle Amoroso
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202-835-9456
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victoria.brody@nbcuni.com
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michelle.amoroso@ketchum.com
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Genevieve Mazzeo
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402-240-6864
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Genevieve.mazzeo@conagrafoods.com
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SOURCE ConAgra Foods, Inc.; Bravo