LOS ANGELES, Oct. 7, 2019 /PRNewswire/ -- Colgate® Optic
White® will join Hispanicize LA as a signature sponsor for the
second year, bringing the Colgate® Optic White® Café to Latinx
consumers and trendsetters, where they will learn about the science
behind the brand's innovative whitening technology. Attendees at
Hispanicize LA, taking place at the Intercontinental Hotel
October 18-19, will also have a
chance to meet Optic White® brand ambassadors TV host Clarissa Molina and actor and singer Vadhir
Derbez.
In celebration of its tenth anniversary, Hispanicize will bring
together more than 2,000 of the nation's most influential Latinx
professionals across digital content creation, journalism,
marketing, entertainment and tech entrepreneurship to explore
emerging digital trends and how-to's of creating impactful social
content. The event will celebrate everything that the largest event
for Latinx trendsetters and newsmakers has accomplished in the past
decade and look forward to what the next ten years holds in their
industries.
The Colgate® Optic White® Café will provide Hispanicize
attendees with a chance to relax and recharge during the conference
while learning from Colgate scientists about its unique, hydrogen
peroxide-powered toothpaste formulas. The activation will also
offer guests complimentary wine and coffee happy hours, where they
can feel confident they can keep a bright, white smile as they
discover how the product truly delivers whitening that works. To
complete the experience, a meet and greet with Clarissa Molina and Vadhir Derbez will provide a
unique photo opportunity for attendees to capture their
#SonrisaColgate.
"Colgate® Optic White® is thrilled to participate in the tenth
annual Hispanicize LA and continue to share our support for the
Latinx community," said Greg Ross,
General Manager, North America Oral Care. "We're excited to bring
our product innovation to life for everyone at Hispanicize LA and
show the true power of how our products work in delivering a
brighter, whiter smile."
Follow the conversation from Hispanicize LA with #SonrisaColgate
on Instagram, Twitter and Facebook, and follow Clarissa Molina at @clarissamolina and Vadhir
Derbez at @vadhird.
About Colgate-Palmolive
Colgate-Palmolive is a leading
global consumer products company, tightly focused on Oral Care,
Personal Care, Home Care and Pet Nutrition. Colgate sells its
products in over 200 countries and territories around the world
under such internationally recognized brand names as Colgate,
Palmolive, elmex, Tom's of Maine,
Sorriso, Speed Stick, Lady Speed
Stick, Softsoap, Irish Spring, Protex, Sanex, eltaMD, PCA
Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as
Hill's Science Diet and Hill's Prescription Diet. For more
information about Colgate's global business, visit the Company's
website at http://www.colgatepalmolive.com. To learn more about
Colgate Bright Smiles, Bright
Futures oral health education program, please visit
http://www.colgatebsbf.com. CL-C
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SOURCE Colgate-Palmolive