BROOMFIELD, Colo., Feb. 16, 2012 /PRNewswire/ -- For Avery
Brewing Company, the award-winning Boulder, Colo. brewer known for full-flavored
brewing artistry in their ales and lagers, finding a can
manufacturer that could capture Avery's distinctive graphic vision
was a challenge – until Avery partnered with Ball
Corporation's (NYSE: BLL) Graphics Center of Excellence.
(Photo:
http://photos.prnewswire.com/prnh/20120216/LA54885)
"Our passion for our brands and the high-quality of our craft
beer demands the same intensity in our packaging and Ball shared
that dedication," said Adam Avery,
President & Brewmaster, Avery Brewing Company. "Having Ball's
extensive technology and expertise under one roof was also key in
choosing Ball to take our graphic ideas to the next level on Ball's
sustainable cans."
Avery tapped into the creative minds at Ball to create can
graphics using Ball's Eyeris™ Enhanced Graphics
printing. The Eyeris printing technique improved the definition and
fine detail of Avery's beverage can graphics – creating a
360-degree miniature billboard with every can for distinctive,
on-the-shelf differentiation of Avery's brands, including
India Pale Ale, White Rascal,
Ellie's Brown Ale and Joe's Premium American Pilsner.
"Advanced graphics capabilities are a game-changer for premium
drinks – such as Avery's craft beers – as craft brewers build
unique brands and compete for mindshare from consumers," said
Robert M. Miles, senior vice
president, sales for Ball's metal beverage packaging division,
Americas. "Aluminum cans offer a 360-degree billboard for brands to
establish and build upon their brand message, and are the number
one recycled beverage container in the U.S. – a fact that is
increasingly important to sustainability-minded consumers. Our
expanded Graphic Center OF Excellence, along with similar
facilities in Europe and
Asia, leverage the advantages of
the can and provide industry-leading innovation that helps build
brands."
Ball is the largest beverage can manufacturer in the world,
producing about one out of five recyclable beverage cans made each
year. Ball's Colorado GCOE combines the company's extensive metal
packaging experience, brand-building creativity and
state-of-the-art technology to deliver inclusive one-stop
design-to-printed-can service to customers.
Ball Corporation is a supplier of high quality packaging for
beverage, food and household products customers, and of aerospace
and other technologies and services, primarily for the U.S.
government. Ball Corporation and its subsidiaries employ more than
14,500 people worldwide and reported 2011 sales of more than
$8.6 billion. For the latest Ball
news and for other company information, please visit
http://www.ball.com.
Forward-Looking Statements
This release contains "forward-looking" statements concerning
future events and financial performance. Words such as "expects,"
"anticipates," "estimates" and similar expressions are intended to
identify forward-looking statements. Such statements are subject to
risks and uncertainties which could cause actual results to differ
materially from those expressed or implied. The company undertakes
no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. Key risks and uncertainties are summarized in filings
with the Securities and Exchange Commission, including Exhibit 99.2
in our Form 10-K, which are available on our website and at
www.sec.gov. Factors that might affect our packaging segments
include fluctuation in product demand and preferences; availability
and cost of raw materials; competitive packaging availability,
pricing and substitution; changes in climate and weather; crop
yields; competitive activity; failure to achieve anticipated
productivity improvements or production cost reductions; mandatory
deposit or other restrictive packaging laws; changes in major
customer or supplier contracts or loss of a major customer or
supplier; political instability and sanctions; and changes in
foreign exchange rates or tax rates. Factors that might affect our
aerospace segment include: funding, authorization, availability and
returns of government and commercial contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that might affect the company as a whole include those
listed plus: accounting changes; changes in senior management; the
recent global recession and its effects on liquidity, credit risk,
asset values and the economy; successful or unsuccessful
acquisitions; regulatory action or laws including tax,
environmental, health and workplace safety, including U.S. FDA and
other actions affecting products filled in our containers, or
chemicals or substances used in raw materials or in the
manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust,
patent and other litigation; strikes; labor cost changes; rates of
return projected and earned on assets of the company's defined
benefit retirement plans; pension changes; uncertainties
surrounding the U.S. government budget and debt limit; reduced cash
flow; interest rates affecting our debt; and changes to unaudited
results due to statutory audits or other effects.
SOURCE Ball Corporation