The partnership will bring fans closer to
the UEFA EURO 2024™ action through exclusive discounts and
prizes
SINGAPORE, May 27, 2024
/PRNewswire/ -- Following the news in March that AliExpress became
the first exclusive global e-commerce partner of UEFA EURO
2024™, today, AliExpress, an international online retail
marketplace, officially welcomes David
Beckham as its new global brand ambassador. In this
partnership, Beckham will help fans 'Score More with
AliExpress' during UEFA EURO 2024™.
The global sport and lifestyle icon will help AliExpress
consumers get closer to the action through a new UEFA EURO 2024™
campaign that launches today. AliExpress users will have the
chance to take part in a series of interactive games to win
exclusive discounts and time-limited prizes, including match
tickets. AliExpress is investing millions of Euros in discounts,
deals and engagement during the games, as part of its increased
investment into global consumer experience. In addition, new
and eligible AliExpress users will be entered into exclusive lucky
draws with prizes to welcome them to the platform.
Click HERE to see the 'Spend Less, Get More' TV
campaign which is released today.
During the games from June 14 to July
14, AliExpress will run an innovative 'Shake and Win'
promotion, offering time-limited prizes following each goal of all
games. All eligible users just need to log on to the AliExpress app
and shake their smartphone once the ball hits the back of the net,
for the chance to score great prizes.
"AliExpress is helping fans get even closer to UEFA EURO 2024™
this summer, by offering them great prizes as the action takes
place on the pitch," said David Beckham.
"AliExpress is excited to welcome David
Beckham as our global ambassador ahead of the Summer of
Sports that is set to kick off in Europe. Whether you're a football fan or not,
I can think of no-one better to show how easy it is to win with
AliExpress during UEFA EURO 2024™,"
said Gary Topp, European Commercial
Director, AliExpress.
Continued commitment and investment globally
AliExpress continues to invest in its premium service
AliExpress Choice, which offers consumers great
selection, speedy shipping and hassle-free returns* as well as
millions in discounts and deals during UEFA EURO 2024™.
UEFA EURO 2024™ takes
place June 14-July 14 in 10 host
cities across Germany and will see
24 national teams compete.
*Subject to terms and conditions, please check out the
AliExpress app and website for more details.
About AliExpress
Launched in 2010, AliExpress (www.aliexpress.com) is a
business-to-consumer (B2C) e-commerce platform enabling global
consumers to buy directly from manufacturers and distributors
in China and around the world. In addition to the global
English-language version, the AliExpress platform is also available
in 17 other languages. AliExpress is part of Alibaba International
Digital Commerce Group.
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SOURCE AliExpress