TechTarget Grows its European Capabilities with New Partner in France
February 16 2010 - 10:00AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) has
formed a strategic partnership with Emagine Médias SARL, the parent
company of LeMagIT.fr (www.lemagit.fr), to improve the ability of
technology marketers to reach the best technology prospects in the
most important markets through TechTarget. LeMagIT.fr has already
launched topically focused, co-branded sections of the LegMagIT.fr
in the model of TechTarget and began promoting these sections to
its 36,000 French enterprise IT pro member base.
The co-branded sections – SearchNetworking.fr, SearchSecurity.fr
and SearchStorage.fr – feature French translations of TechTarget’s
award-winning technical content for IT decision-makers and local
material produced by LeMagIT’s experienced editorial team in Paris.
Next month the companies plan to roll out other sections of the
website focused on the data center and virtualization markets.
“In LeMagIT.fr, TechTarget has discovered a partner that shares
our philosophy of delivering high-quality content on highly
targeted websites to attract top prospects for IT advertisers, and
has already built an audience with critical mass,” TechTarget CEO
Greg Strakosch said. “Together, we expect to lead the French market
by delivering programs with proven ROI for our customers.”
TechTarget’s EMEA offering already includes more than 1.5
million members, generates 7 million UK page views annually and
delivers more than 20,000 enterprise IT leads per quarter. Through
its London offices, TechTarget also operates 3 targeted websites
for IT professionals in the United Kingdom: SearchSecurity.co.uk™,
SearchStorage.co.uk™ and SearchVirtualDataCentre.co.uk™. It also
has strategic local language media partnerships in Germany, Italy
and the Netherlands.
About LeMagIT.fr
Created in April 2008, LeMagIT.fr has become the first paying
media focusing on IT decision makers. It has an audience of more
than 120,000 unique visitors and generates 400,000 page views per
month. More than 36,000 subscribers receive the daily newsletter
L’EssentielIT. LeMagIT.fr’s qualified readership will be audited by
Ipsos IT in February 2010.
About TechTarget
TechTarget (http://www.techtarget.com), a leading online
technology media company, gives technology providers ROI-focused
marketing programs to generate leads, shorten sales cycles, and
grow revenues. With its network of more than 60 technology-specific
websites and more than 7.5 million registered members, TechTarget
is a primary Web destination for technology professionals
researching products to purchase. The company is also a leading
provider of independent, peer and vendor content, a leading
distributor of white papers, and a leading producer of webcasts,
podcasts, videos and virtual trade shows for the technology market.
Its websites are complemented by numerous invitation-only events.
TechTarget provides proven lead generation and branding programs to
top advertisers including Cisco, Dell, EMC, HP, IBM, Intel,
Microsoft, SAP and Symantec.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and
SearchNetworking.fr, SearchSecurity.fr, SearchStorage.fr,
SearchSecurity.co.uk, SearchStorage.co.uk,
SearchVirtualDataCentre.co.uk are trademarks, of TechTarget Inc.
All other trademarks are the property of their respective
owners.
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