Microsoft's LinkedIn to Buy Drawbridge, Boosting Marketing Technology
May 28 2019 - 8:09PM
Dow Jones News
By Josh Beckerman
Microsoft Corp.'s (MSFT) LinkedIn business has agreed to acquire
Drawbridge, an "identity resolution" company that uses artificial
intelligence and machine learning technology for tasks including
marketing and personalization.
Drawbridge's investors include Sequoia Capital, Kleiner Perkins
and Northgate Capital.
LinkedIn said in a blog post that Drawbridge "will allow us to
accelerate the capabilities of our Marketing Solutions platform,
helping our customers better reach and understand their
professional audiences."
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
May 28, 2019 19:54 ET (23:54 GMT)
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