Microsoft's LinkedIn to Buy Drawbridge, Boosting Marketing Technology

Date : 05/29/2019 @ 1:09AM
Source : Dow Jones News
Stock : Microsoft Corporation (MSFT)
Quote : 139.5  -0.91 (-0.65%) @ 5:46PM

Microsoft's LinkedIn to Buy Drawbridge, Boosting Marketing Technology

Microsoft (NASDAQ:MSFT)
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   By Josh Beckerman 
 

Microsoft Corp.'s (MSFT) LinkedIn business has agreed to acquire Drawbridge, an "identity resolution" company that uses artificial intelligence and machine learning technology for tasks including marketing and personalization.

Drawbridge's investors include Sequoia Capital, Kleiner Perkins and Northgate Capital.

LinkedIn said in a blog post that Drawbridge "will allow us to accelerate the capabilities of our Marketing Solutions platform, helping our customers better reach and understand their professional audiences."

 

Write to Josh Beckerman at josh.beckerman@wsj.com

 

(END) Dow Jones Newswires

May 28, 2019 19:54 ET (23:54 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.

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