Program Delivers More Value to Customers Across
JetBlue’s Entire Suite of Travel Products and Partnerships
Customers Will Earn Perks Sooner Than Ever
Before and TrueBlue Mosaic® Expands with Multiple, New Levels
JetBlue (Nasdaq: JBLU) today launched the new TrueBlue® loyalty
program, offering members more value with the introduction of
tiles, Perks You Pick™, expanded levels of Mosaic and more ways to
earn perks and status than ever before. The program, announced last
year, builds on TrueBlue’s award-winning features that customers
have come to love while expanding to offer members new
opportunities to earn perks and status whether in the air or on the
ground. With this reimagined loyalty program, JetBlue has set the
bar sky-high as a travel brand with new industry-leading rewards
for more customers to earn and enjoy.
“As JetBlue grows, we maintain our commitment to delivering
innovative programs and products that provide our customers with
great service and low fares, which is why we are thrilled to launch
the new TrueBlue loyalty program,” said Jayne O’Brien, head of
marketing and loyalty, JetBlue. “The new TrueBlue comes at the
perfect time as we prepare not only to become a bigger JetBlue, but
a travel partner that brightens all aspects of the journey by
offering our customers more choices, perks and ways to earn
rewards.”
“JetBlue is continuing our legacy of disrupting travel for the
better with unique, customer-first programs such as the new
TrueBlue,” said Christopher Buckner, vice president of loyalty and
partnerships, JetBlue. “The new TrueBlue redefines what it means to
be a loyalty program by offering new and exciting perks to more
customers, as well as providing more ways to attain perks and
status.”
“We’re excited that our travel sites Paisly.com and JetBlue
Vacations are fully integrated into the new TrueBlue so that
members can rack up rewards along their journey—when booking
flights and beyond,” said Andres Barry, president, JetBlue Travel
Products. “Moving forward, when a customer books a car rental or
activity on Paisly, or a flight + cruise or hotel package with
JetBlue Vacations, they will earn TrueBlue points towards their
next trip and earn tiles to get them closer to one of their next
Perks You Pick."
Earn Tiles to Build Your Mosaic, Your Way
Tiles are the new way for TrueBlue members to track progress
toward Mosaic status while also unlocking valuable perks along the
way. With the introduction of tiles, TrueBlue members can turn road
trip rentals into an inflight rosé, or that dream vacation into
Mosaic status.
One tile is awarded for every $100 in qualifying purchases¹ on
JetBlue, JetBlue Vacations®, Paisly® by JetBlue, many JetBlue
extras and fees and American Airlines flights. Additionally, one
tile is awarded for every $1,000 in eligible spend¹ on all JetBlue
credit cards. The more ways customers interact with JetBlue, the
more perks they can earn.
More Perks for More Customers
Understanding that no two travelers are alike, the new TrueBlue
gives customers the ability to choose the rewards that are most
valuable to them. For the first time ever, TrueBlue members will be
able to customize their experience with Perks You Pick from a new
menu of rewards after reaching only 10 tiles.
For every 10 tiles TrueBlue members earn (until reaching Mosaic
status at 50 tiles), they can choose a new perk, including:
- Early Boarding.
- Get settled sooner with Group B boarding (excluding Blue Basic
fares).
- Priority Security.
- Access an expedited lane to security at dozens of
airports.2
- Alcoholic Drink.
- First beer, wine or liquor is free each flight (21+).
- JetBlue Vacations Bonus.
- 2X points bonus on a JetBlue Vacations package (one-time
use).3
- 5,000-Point Bonus.
- Boost your TrueBlue balance with 5,000 bonus points.
These perks will allow even occasional travelers to enjoy an
elevated experience when flying on JetBlue. TrueBlue members can
track their tiles on their TrueBlue dashboard starting today, with
members receiving tiles for spend from the start of 2023. Any
member eligible for Perks You Pick based on their 2023 tile count
will have the opportunity to immediately select as many perks as
they’re eligible for.
Once a customer earns 50 tiles, they will reach Mosaic 1 status,
automatically receive all TrueBlue Perks You Pick and benefit even
more from new Mosaic levels and Mosaic Perks You Pick4.
Take Mosaic to the Next Level
Whether they fly it, buy it or drive it, TrueBlue members need
only collect 50 tiles to unlock Mosaic—a milestone that’s within
reach for more customers whether they’re booking flights, family
vacations, or your favorite all-inclusive getaways. The new and
expanded Mosaic now contains four levels, each offering Mosaic
Signature Perks to enjoy:
- Mosaic 1 – 50 tiles:
- First Two Checked Bags Free.
- Beer, Wine & Liquor.
- Even More® Space at Check-In.
- Same-Day Switches.
- Mosaic Boarding.
- Priority Security.
- Dedicated Check-In.
- Dedicated Support Line and Priority Chat Assistance.
- Heathrow Express Upgrade.
- Mosaic 2 – 100 tiles: Even More Space at Booking
- Up to 7” more legroom at no extra charge during booking on
every JetBlue-operated flight (pending availability).
- Mosaic 3 – 150 tiles: Move to Mint
- Four certificates that let you book in Core, then move to Mint®
at no extra charge (pending availability).
- Transatlantic routes require 2 certificates, per person, per
segment, while all other routes require 1 certificate per person,
per segment, to move to Mint.
- Mosaic 4 – 250 tiles: Move to Mint Again + BLADE Airport
Transfers
- Two more certificates that let you book in Core, then move to
Mint at no extra charge (pending availability).
- Credits for 4 one-way BLADE Airport helicopter transfers
between Manhattan and JFK or EWR.
Additionally, each time a member qualifies for a new level of
Mosaic, they’ll be able to select one new perk from the Mosaic
Perks You Pick menu, including:
- FoundersCard Blue Membership
- Enjoy 150+ premium travel, business, and lifestyle
benefits—created exclusively for Mosaic members.
- Pet Fee Waiver
- Jet with your pet (cat or small dog) on all eligible
JetBlue-operated flights at no extra charge ($125 value per
flight).
- $99 Statement Credit on Select JetBlue Cards
- One-time $99 statement credit for JetBlue Plus or Business
Card.5
- 20-Tile Bonus
- Get or gift a 20-tile boost to get to the next level—and more
perks—faster.
- 15,000-Point Bonus
- Boost your TrueBlue balance with 15,000 bonus points.
- Mint Suite Priority
- Priority access to Mint Suite selection on select aircraft
(pending availability). Excludes Mint Studio®.
Scoring TrueBlue Points
While tiles will track progress towards status and perks,
TrueBlue members will continue to earn points that can be redeemed
for award travel and Cash + Points bookings. From taking trips to
taking surveys, al fresco brunches to everyday purchases, it’s easy
to rack up TrueBlue points. And since there are no blackout or
expiration dates, it’s just as easy to use them (or share them to
friends and family members with Points Pooling).
All TrueBlue members also have an opportunity to boost their
points balances with Perks You Pick. A 2x points bonus on JetBlue
Vacations (one-time use only) and the 5,000-Point Bonus are
available as two of the TrueBlue Perks You Pick while Mosaic
members can select the 15,000-Point Bonus as one of their
perks.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San
Juan. JetBlue carries customers to more than 100 destinations
throughout the United States, Latin America, Caribbean, Canada and
United Kingdom. For more information and the best fares, visit
jetblue.com.
1. Qualifying travel spend excludes government taxes and fees
and travel insurance. All net purchases are qualifying credit card
spend. See TrueBlue Terms & Conditions and applicable
cardmember agreement.
2. May not be available at all airports, for additional
information please visit:
https://www.jetblue.com/flying-with-us/even-more-space
3. Members selecting the JetBlue Vacations Bonus perk will earn
this benefit on the 6 TrueBlue points per eligible dollar spent on
airfare and 1 TrueBlue point per eligible dollar spent on hotels,
car rentals, cruises, and transfers calculated based on the
member’s individual proportionate share, as determined by JetBlue,
of a JetBlue Vacations package booking; members selecting this perk
will not earn the bonus on any other individual travelers’ portions
of the booking. Points bonus does not apply to the Mosaic bonus,
any credit card bonus, or any additional bundled points or
promotional points. See terms and conditions.
4. Any TrueBlue Perks You Pick that are not selected by the
member as they accumulate tiles will automatically be granted upon
reaching any level of Mosaic status, but the 5,000 bonus points and
the JetBlue Vacations Bonus will not be available to Mosaics who
earned status in 2022 for 2023. If a Mosaic qualifies for 2024 and
beyond, they are eligible to receive these perks.
5. The $99 Statement Credit on Select JetBlue Cards is available
to Barclays JetBlue Plus World Elite Mastercard® and JetBlue
Business Mastercard® cardmembers only. You will be eligible to
select this perk after reaching Mosaic 1 status. The perk can only
be redeemed once per Mosaic qualifying year. If you switch products
from Barclays JetBlue Plus Card to the Barclays JetBlue Card, you
will no longer be eligible for this perk. The statement credit will
appear 2-4 weeks after you select the perk. Your Card Account will
not be eligible to receive the statement credit if it is closed or
in default under your Cardmember Agreement at the time of
fulfillment. Statement credits reduce your Card Account balance but
cannot be applied toward any minimum payment requirement and are
otherwise subject to the terms and conditions applicable to your
Card Account.
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JetBlue Corporate Communications Tel: +1.718.709.3089
corpcomm@jetblue.com
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