INDIANAPOLIS, Oct. 10 /PRNewswire-FirstCall/ -- The International Call Center Management Conference & Exposition honored Interactive Intelligence Inc. (NASDAQ:ININ) with its Best of Show award in the category of VoIP Applications at a ceremony last month in Las Vegas. (Logo: http://www.newscom.com/cgi-bin/prnh/19990914/IILOGO ) Interactive Intelligence received the award on behalf of its intelligent multi-site routing software, Interaction Director(R) -- a network-based pre- and post-call routing product that uses innovative VoIP technologies, such as session initiation protocol, to help distributed contact centers more effectively meet service level goals, while increasing customer satisfaction, reducing cost and complexity, and improving disaster recovery capabilities. "The winners in this year's ICCM Best of Show demonstrated ease of integration and implementation, system quality, customer service features, and return on investment in their category," said Kerry Gumas, chief executive officer and president of Questex Media Group Inc. Interaction Director won the award following rigorous evaluation by a team of independent judges from such prestigious firms as the Call Center Industry Advisory Council, The Call Center School, McGee-Smith Analytics, Real Market, Saddletree Research, Speech Technology Magazine, The Unified-View, and Ventana Research. Interaction Director, which was first released in 1999, helps organizations more effectively distribute both calls and e-mails between sites by automatically determining the location and agents that are best able to take the interactions based on pre-set criteria, such as number of available agents and agent skill type. Director's unique ability to offer virtual contact center capabilities across distributed sites means that organizations can consolidate agents and more effectively take advantage of lower cost agents by using occupancy rates. As an add-on product to the company's contact center automation software, Interaction Director makes use of innovative VoIP technologies, such as the emerging SIP standard, which offers an open alternative to proprietary solutions. Interactive Intelligence's contact center automation software reduces the number of systems per site, and with virtual queues using Director, organizations can now transform multiple, disparate contact centers into a unified front, processing customer interactions as if they were a single entity. The product is targeted at in-house multi-site contact centers and distributed teleservices firms, in particular large organizations with high call volumes. Interaction Director is offered through Interactive Intelligence's global network of approximately 160 value-added resellers. For more information about Interaction Director, visit http://www.inin.com/Products/Director/director.asp. The ICCM Conference & Expo Best of Show awards honor exhibitors and products with the best potential to change the future of the contact center industry. The presentations were made during a ceremony held Sept. 27 at ICCM Conference & Expo at the Bellagio Hotel in Las Vegas. ICCM is produced by Questex Media Group Inc. (http://www.questex.com/), a global, diversified business-to-business integrated media provider headquartered in Newton, MA. For more information about ICCM, visit http://www.iccm.com/. About Interactive Intelligence Interactive Intelligence Inc. (NASDAQ:ININ) offers business communications innovation, experience and value with software solutions for enterprise IP telephony, contact center automation, customer self-service, and unified communications and messaging. The company was founded in 1994 and has more than 1,500 customers worldwide. Recent awards include the 2004 Network World 200, Software Magazine's 2005 Top 500 Global Software and Services Companies, Miercom's 2005 Best Integrated Multimedia IP Contact Center product award, and Frost & Sullivan's 2005 Excellence in Technology of the Year Award. Interactive Intelligence employs approximately 350 people and is headquartered in Indianapolis. The company has 12 offices throughout North America, Europe and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or ; on the Web: http://www.inin.com/. This release contains certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings. Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners. Contacts: Christine Holley Director of Market Communications Interactive Intelligence Inc. +1 317.715.8220 http://www.newscom.com/cgi-bin/prnh/19990914/IILOGO http://photoarchive.ap.org/ DATASOURCE: Interactive Intelligence Inc. CONTACT: Christine Holley, Director of Market Communications, Interactive Intelligence Inc., +1-317-715-8220, Web site: http://www.inin.com/ http://www.iccm.com/ http://www.questex.com/ http://www.inin.com/Products/Director/director.asp

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