Iconix Brand Group Inc. Announces Five New International License Agreements
November 06 2007 - 7:30AM
PR Newswire (US)
NEW YORK, Nov. 6 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(NASDAQ:ICON) ("Iconix" or the "Company"), today announced it has
entered into four separate license agreements for its London
Fog(R), Rampage(R), Op(R), Joe Boxer(R) and Danskin(R) brands and
is expanding its license agreement for Mossimo(R) in Australia. The
Company has entered into an agreement with New Foundations, a
Beijing, China-based real estate development and retail company
granting them a master license for London Fog for all of mainland
China. New Foundations will hold an exclusive multi-year license
agreement to manufacture and distribute London Fog apparel,
accessories and lifestyle products in China and plans to open a
network of over 100 London Fog stores and shop-in-shops across
China including a handful of larger flagship stores in Beijing and
Shanghai over the next five years. Iconix will work with New
Foundations to develop the marketing strategy for the China market.
The second agreement is with Mint Apparel for a long-term master
license agreement for Op apparel, accessories and lifestyle
products in Europe. Mint Apparel will distribute the brand through
specialty stores, surf shops and department stores in Europe. The
Company has also entered into an exclusive long-term license with
The Style Company to open stand alone retail stores for Rampage, Op
and Joe Boxer in the Middle East. The Style Company plans on
rolling out a total of 35 retail stores over the next five years
across the region including fourteen Op, fourteen Joe Boxer and
seven Rampage shops. Additionally, the Company has entered into a
license agreement with Grupo Zipora to manufacture and distribute
Danskin in Mexico. Danskin will be distributed in Mexico through a
dual brand strategy similar to the brand structure in the U.S.,
with Danskin product distributed to specialty stores and department
stores and Danskin Now distributed exclusively through WalMart
Mexico. Lastly, the Company has also expanded the Mossimo Australia
license with Port Melbourne-based Pacific Brands Limited. Pacific
Brands plans to open ten free-standing Mossimo stores throughout
Australia in the next few years. Neil Cole, Chairman and CEO of
Iconix, stated, "Iconix is committed to exporting our portfolio of
brands around the world and these new agreements represent an
exciting step forward in this initiative. Each of our new licensees
will be dedicating significant resources to expanding the Iconix's
stable of brands worldwide and we look forward to working with each
one of them. China is the fastest growing market in the world and
we are excited to announce our first license agreement in that
market with such a powerful partner as New Foundations. New
Foundations' position in the Chinese Real Estate market will enable
them to quickly develop a retail network for our brand across
China." Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and
markets a growing portfolio of consumer brands including CANDIE'S
(R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R),
MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), OP (R),
DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST
(R) and CHARISMA (R). The Company licenses it brands to a network
of leading retailers and manufacturers that touch every major
segment of retail distribution from the luxury market to the mass
market in both the U.S. and around the world. Iconix, through its
in-house advertising, promotion and public relations agency,
markets its brands to continually drive greater consumer awareness
and equity. Media Contact: Tara Levy Public Relations Manager
Iconix Brand Group, Inc. 212-730-0030 DATASOURCE: Iconix Brand
Group Inc. CONTACT: Tara Levy, Public Relations Manager of Iconix
Brand Group, Inc., +1-212-730-0030 Web site:
http://iconixbrand.com/
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