Brightcove Simplifies Creation of Live Event Video Experiences with Brightcove Gallery Live Event Solution
October 20 2015 - 9:00AM
Business Wire
New “live-event-in-a-box” solution enables
marketers and corporate communications professionals to easily
promote and publish rich live video streaming without dedicated IT
support
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced the availability of Brightcove
Gallery Live Event, which provides a “live-event-in-a-box” solution
for companies who want to live stream events for external and
internal audiences. Live Event is built within Brightcove Gallery,
the company’s video experience publishing solution, and provides
marketers and corporate communications professionals with an
easy-to-use toolkit to promote and publish live streamed events
without dedicated IT or other technical support. With this new
release, Brightcove Gallery adds support for live events to its
current capabilities to create video destinations, including video
landing pages and video portals, that drive business results.
Creating a Rich, Live Video ExperienceFor external brand
events that engage audiences or for internal events such as CEO
townhalls, Brightcove Gallery Live Event provides enterprises with
an easy-to-use toolkit to build a live event destination that
seamlessly matches the look and feel of the owner’s web property
and incorporates best practices to drive meaningful business
results. The toolkit provides a set of intuitive templates to
create video experiences that drive audience engagement for each
stage of the live event lifecycle:
- Pre-event promotion - For the
pre-event stage, marketers have features such as a countdown clock,
a calendar event download, lead capture forms, and social sharing
widgets to capture site visitor interest, create buzz around the
event, and allow companies to promote live events before they
air.
- Live event streaming - During
the live video event, the destination page features the live video
while supporting social widgets and chat features foster engagement
and create a sense of community around the event.
- Post-event VOD - After the live
stream, the post-event tools enable organizations to create
video-on-demand (VOD) sites of the live event content and implement
calls-to-action (CTAs) for follow up. There is also an option for
site visitors to submit email addresses to subscribe to future
events or notifications from the brand.
AvailabilityBrightcove Gallery Live Event is available
through the Brightcove Video Marketing Suite (VMS), and is
available automatically to all VMS customers. Customers who do not
have VMS may upgrade from Video Cloud by contacting their account
manager or by visiting www.brightcove.com.
About Brightcove Video Marketing SuiteThe Brightcove
Video Marketing Suite offers the most comprehensive solution for
organizations to publish and distribute video for brand awareness,
lead generation and conversion, internal communications, live
events, human resources, and training. VMS includes Video Cloud for
content ingest, playback, media management, publishing, and
analytics, Gallery for fast and easy publishing of video portals
and web pages, and Audience for lead tracking and scoring.
Supporting Quotes“Live events bring our sport to a whole
new, connected audience. We represent a sport that in the past
could only be appreciated from the end result - the weighing of the
day's catch. Now, we are putting cameras on the water with our
competitors, and viewers can engage with our sport like never
before. I liked the flexibility of the Gallery Live Event template,
and liked being able to plug in our own advertising and chat
software into the existing design easily. It is a responsive page,
ready for the legion of bass fishing fans using their mobile
devices to watch and interact with our content. When we asked our
fans how they watched our live shows, we saw photos from people's
living rooms to people's boats.” - Chris Mitchell, Managing Editor,
Bassmaster.com
“SilverLine empowers event production organizations such as
marathons, cycling, and triathlon events to use video year-round in
order to engage with participants and fans. Live video is a natural
fit on race day. It amplifies existing event sponsorships, and it
creates entirely new inventory for brands and sponsors to connect
with this attractive audience. We recently used Brightcove Gallery
Live Event template for an event that had a very fast turn-around
requirement. We were able to deliver an amazing product and
experience, and we kept the costs in line with what the event
needed.” - Holden Comeau, Co-founder, SilverLine
“There is tremendous demand from marketers and communications
professionals who want to deliver live experiences to engage their
audiences in a personal way. With Brightcove Gallery Live Event, we
are making the power of live video more accessible than ever with
an intuitive toolkit that makes it easy to create destination pages
to promote and publish live streamed events. This new solution is
yet another feature in the Brightcove Video Marketing Suite that is
built specifically for marketers to make video a powerful part of
the modern marketer’s toolset.” - Linda Crowe, Vice President,
Digital Marketing, Brightcove
Supporting resources:
- Brightcove Gallery Live Event
- Brightcove Gallery
- Brightcove Video Marketing Suite
- Brightcove Video Cloud
Brightcove on social media:
- Twitter
- Facebook
- LinkedIn
- Brightcove Blog
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has more than 5,000
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20151020005482/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveLaura Gillen, +44 20 7632
3912lgillen@waggeneredstrom.com
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