SUWANEE, Ga., Nov. 15, 2011 /PRNewswire/ -- ARRIS Group Inc.
(Nasdaq: ARRS) today announced that it has completed trialing
of an innovative approach for multi-screen ad insertion using its
AdManager™ platform. The AdManager platform supports open
Application Programming Interfaces (APIs) that enable dynamic
ad-insertion into live and VOD (Video-on-Demand) content delivered
to portable devices and traditional STBs, taking advantage of
embedded SCTE-130 and Video Ad Serving Template (VAST)
messaging on advertising availability.
The open solution, at its core, consists of a Playlist Manager
and Placement Order Information System (POIS) components that
integrate with the Envivio 4Caster™ multi-screen encoder and
Envivio Halo™ network media processor, as well as with the ARRIS
VIPr Encoder platform. Cable operators now have a straightforward
means to extend local ad placement to mobile screens, including
iPads, iPhones, Android-based devices, PCs and laptops. The
use of open APIs during the encoding and HTTP stream packaging
processes allows ads to be targeted on a client-by-client basis.
The use of existing SCTE and Internet Advertising Bureau
(IAB) open advertising specifications accelerates network
integration and offers service providers, publishers and content
owners the most flexible solution to monetize their content on
IP-capable consumer devices.
"Our new open API framework, combined with the AdManager
platform and ABR encoders and packagers, enables operators to
leverage their significant, existing advertising investments for
addressable ad delivery to IP-enabled devices," said ARRIS vice
president of Product Line Management, Media Communication Systems,
Neerav Shah. "Being the first
to bring this solution to market, with Envivio, further proves
ARRIS' leadership in ad insertion technology."
"Service providers have invested a lot of money and resources to
deliver a high quality multi-screen video service, sometimes
without a clear return on investment," said Arnaud Perrier, Envivio vice president of
Solutions. "Client-based ad insertion takes multi-screen to the
next level by further customizing the service and enabling a
revenue-generating business model. Our collaboration with ARRIS
further demonstrates Envivio's commitment to helping customers
further capitalize on their Envivio headends."
This multi-screen ad insertion solution will be demonstrated in
the Spotlight Pavilion at SCTE Expo during SCTE Expo, November 15-17 in Atlanta, GA. Additionally, each
company's complete ad insertion solutions will be demonstrated at
their respective booths, ARRIS (#873) and Envivio (#326).
For more information please visit
www.arrisi.com/get/admanager/
About ARRIS
ARRIS is a global communications technology company specializing
in the design, engineering and supply of technology that supports
broadband services for residential and business customers around
the world. The company supplies broadband operators with the tools
and platforms they need to deliver carrier-grade telephony, network
video processing, whole home video, demand driven video,
next-generation advertising, network and workforce management
solutions, access and transport architectures and ultra high-speed
data services. Headquartered in Suwanee,
Georgia, USA, ARRIS has R&D centers in Suwanee; Beaverton,
OR; Chicago, IL;
Kirkland, WA; State College, PA; Wallingford, CT; Waltham, MA; Cork,
Ireland; and Shenzhen,
China, and operates support and sales offices throughout the
world. Information about ARRIS products and services can be found
at www.arrisi.com.
About Envivio
Envivio is a leader in solutions for multi-screen video-over-IP
delivery. We design our solutions to remove the boundaries of
traditional television and make the world's video content
universally enjoyable by all viewers, on any device, across any
network, at any time. Now in its second decade of developing
market-leading video convergence solutions, Envivio has amassed
dozens of patents, pioneered video-over-IP methods, and led in the
deployment of emerging standards and new technologies.
Envivio's customers include global tier-1 service providers,
including eight of the top 10 mobile operators, seven of the top 10
broadband providers and three of the top four cable operators.
Envivio is headquartered in South
San Francisco, California and has offices worldwide
including France, England, China, Singapore and Japan. Visit www.envivio.com for more
information.
SOURCE ARRIS