SUWANEE, Ga., Nov. 14,
2011 /PRNewswire/ -- ARRIS Group Inc. (NASDAQ: ARRS)
today announced the availability of ARRIS AdManager, a
standards-based platform enabling cable providers to offer a new
generation of advertising services.
Advertisers increasingly want to reach qualified audiences
across all consumer devices, and MSOs face greater operational
complexity and performance demands surrounding advertising delivery
and reporting. AdManager addresses in several ways the
challenges and opportunities associated with emerging dynamic
advertising systems:
- By focusing on increasing ad value and yield management
- By streamlining nationwide operations
- By providing robustness and scalability to handle a rapidly
increasing number of dynamic ad placements.
While meeting the above needs, AdManager allows providers to
extend advertising campaigns across addressable, IP-capable devices
like tablets, connected TVs, game stations, laptops and smart
phones. AdManager increases revenue for service providers by
opening up new inventory and enabling dynamic, addressable ad
placement for web-based viewing.
In order to protect and enhance operators' profitable linear ad
insertion business AdManager builds upon ARRIS widely deployed
SkyVision™ product suite, augmenting current advertising
workflow. In doing so, AdManager enables the development of
consistent campaigns that extend over the full lifecycle of
programming from linear to time-shifted (e.g., VOD)
consumption.
The ARRIS AdManager Suite is comprised of four modular
components: 360, Core, Delivery and Enterprise. These
components provide the versatility to suit operators' evolving
requirements.
AdManager Core comprises ad content workflow and routing
of ad placement decisions between any campaign management
application and any delivery infrastructure. By virtue of its
position and visibility, Core is also responsible for aggregating
audience measurement data and packaging it for consumption by
audience measurement applications.
AdManager 360 represents a set of campaign management
applications intended to drive VOD and dynamic linear placements,
including the capability to manage linear schedules and
verifications for interconnect operations. AdManager 360
adheres to SCTE 130 specifications, as well as Interactive
Advertising Bureau (IAB) specifications like Video Ad Serving
Template (VAST) and Video Player Ad Interface Definition (VPAID),
enabling the platform to interoperate with third party
components.
AdManager Delivery abstracts the various delivery
infrastructure elements (DPI ad servers, VOD servers and Content
Delivery Networks) by providing a uniform SCTE 130 ADM interface
and a comprehensive Playlist Manager.
AdManager Enterprise provides global monitoring and
advertising operations control at regional and national levels.
The AdManager platform can be pre-integrated with ARRIS'
ConvergeMedia™ Management, ConvergeMedia XMS and VIPr™ re-encoding
products for linear ad insertion, VOD dynamic ad insertion, and
IP-addressable ad placement, thereby providing a comprehensive
solution for service providers, program networks and content
owners' needs. AdManager will be on display at the
ARRIS booth (#873) during SCTE Expo -- November 15-17, in Atlanta, GA.
About ARRIS
ARRIS is a global communications technology company specializing
in the design, engineering and supply of technology that supports
broadband services for residential and business customers around
the world. The company supplies broadband operators with the tools
and platforms they need to deliver carrier-grade telephony, network
video processing, whole home video, demand driven video,
next-generation advertising, network and workforce management
solutions, access and transport architectures and ultra high-speed
data services. Headquartered in Suwanee,
Georgia, USA, ARRIS has R&D centers in Suwanee; Beaverton,
OR; Chicago, IL;
Kirkland, WA; State College, PA; Wallingford, CT; Waltham, MA; Cork,
Ireland; and Shenzhen,
China, and operates support and sales offices throughout the
world. Information about ARRIS products and services can be found
at www.arrisi.com.
SOURCE ARRIS