Blue Apron Partners with Chef Sam Kass to Bring His Flexible Cooking Approach to Kitchens Around the Country
August 10 2021 - 8:00AM
Business Wire
Blue Apron (NYSE:APRN) is partnering with former White House
Senior Policy Advisor and Chef, Sam Kass, to bring his flexible and
non-prescriptive cooking approach to kitchens around the country.
Available to order now, the Blue Apron x Chef Sam Kass menu
features high-quality ingredients and customizable recipes, crafted
for adaptability and balance.
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Blue Apron partners with Chef Sam Kass to
bring his flexible and non-prescriptive cooking approach to
kitchens around the country. (Photo: Business Wire)
“Throughout my career, I have seen the benefits that nutritious,
whole foods and a variety of lean proteins, fresh produce and whole
grains can have,” said Chef Sam Kass. “In partnership with Blue
Apron, we wanted to highlight simple steps that can help make a big
difference in your overall health and lifestyle. We’ve created
easy-to-replicate, customizable recipes to show that delicious
food, packed with flavor, can be accessible and uncomplicated.”
Created in partnership with Blue Apron’s team of culinary and
nutrition experts, this collaborative menu will allow customers to
experience recipes that are fundamental building blocks in the
kitchen, so they can learn, grow and develop lifelong skills. The
Blue Apron x Chef Sam Kass recipes are also customizable by
choosing between two protein options to allow customers to
personalize their recipes according to their preferences. For
additional variety, Chef Sam Kass created three Add-ons, an easy
way to add an appetizer or side dish to your box to further create
a well-rounded meal.
“Cooking with fresh ingredients can have a positive impact on
one’s life, from participating in the cooking process to the
selection of a recipe and its components,” said John Adler, Blue
Apron’s Vice President of Culinary. “When we designed these recipes
with Chef Sam Kass, we wanted to empower our customers to cook more
by giving them access to high-quality ingredients with the
flexibility to choose proteins they want to include in their
recipes and adding an appetizer or side dish to their meal.”
On September 14, Blue Apron is hosting a free, live virtual
cooking class with Chef Sam Kass in support of Partnership for a
Healthier America (PHA), to help raise awareness and funds for
their recent initiative, Pass the Love w/ Waffles + Mochi. This
campaign was designed by PHA, former First Lady and PHA Honorary
Chair, Michelle Obama, and Higher Ground Productions to spread the
joy of food and cooking to families across the country. To learn
more visit:
blog.blueapron.com/blue-apron-partnership-for-a-healthier-america.
Available through the website and mobile app for three
consecutive weeks through September 20, the Blue Apron x Chef Sam
Kass recipes will be available on the Two-Serving and Four-Serving
Signature menu. Recipes include:
- Roasted Sweet Potatoes, Spinach & Olive Date Sauce, which
will be offered with a selection of antibiotic-free Chicken or
pasture-raised Flank Steak
- Pesto Barley with Tomato & Corn Relish, which will be
offered with a selection of BAP-Certified Shrimp or antibiotic-free
Chicken
- Mushroom Farro Risotto, which will be offered with a section of
Apple Cider Pork Chops or BAP-Certified Atlantic Salmon
Blue Apron x Chef Sam Kass Add-ons include:
- Charred Zucchini Crostini with Ricotta & Calabrian Chile
Vinaigrette
- Cannellini Salad with Oregano, Lemon & Feta
- Roasted Broccoli & Radish Salad
Visit blog.blueapron.com/sam-kass-partnership to learn more
about Blue Apron’s partnership with Chef Sam Kass.
About Blue Apron Blue Apron’s vision is “better living
through better food.” Launched in 2012, Blue Apron offers fresh,
chef-designed recipes that empower home cooks to embrace their
culinary curiosity and challenge their abilities to see what a
difference cooking quality food can make in their lives. Through
its mission to spark discovery, connection and joy through cooking,
Blue Apron continuously focuses on bringing incredible recipes to
its customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
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version on businesswire.com: https://www.businesswire.com/news/home/20210810005552/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
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