Nike Extends its Athletic Leadership
February 05 2020 - 2:00PM
Business Wire
Expands record-breaking running platform and
elevates the urgency of climate action
Today, NIKE, Inc. (NYSE: NKE), unveiled breakthrough innovation
for athletes competing in the Tokyo 2020 Games, including footwear
designed to provide runners with a measurable performance benefit
for a new era of competition. The NEXT% platform, introduced by
barrier-breaking marathoner Eliud Kipchoge, will now expand into
new disciplines following its unparalleled success in distance
running.
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An international group of athletes joined
the Nike 2020 Forum in New York to unveil the brand's latest
performance and sustainable innovations. From left to right:
Ibtihaj Muhammad, English Gardner, Leticia Bufoni, Blake Leeper,
Timothy Cheruiyot, Dina Asher-Smith, Tomoya Ochiai, Sky Brown,
Chris Mosier, Nyjah Huston, DeAnna Price, Bebe Vio, Kevin Mayer,
Megan Blunk, Brandi Chastain, Aaron Brown, Sophie Hahn, Aori
Nishimura, Diana Taurasi, Miles Chamley-Watson, Leon Schaefer and
Caster Semenya. (Photo: Business Wire)
Ahead of the hottest Games on record, Nike also debuted
progressive new collections featuring sustainable materials for all
athletes. As the growing climate emergency continues to disrupt
competition and training, Nike’s sustainable innovations signal the
brand’s commitment to helping protect the future of the planet –
and, consequently, the future of sport. Highlights include our most
sustainably designed medal stand uniform in Team USA history,
footwear built predominantly from recycled waste and lifestyle
apparel that embraces the goal of a zero-carbon future.
“At Nike, we see sport’s greatest stage as our biggest
opportunity to show the world what’s possible,” said NIKE, Inc.
President and CEO John Donahoe. “After all, what’s at stake isn’t
just records, but the future of sport itself. In Tokyo, we’ll help
the world’s best reach new levels of performance with our
revolutionary platform, while sharing real solutions for the
barriers all athletes face under rapidly changing climate
conditions.”
- Team USA Medal Stand Collection [link]: This summer,
Team USA will prove the power of sustainability during medal
ceremonies. In Tokyo, U.S. medalists will take the podium in iconic
Windrunner jackets reengineered with 100% recycled polyester, pants
featuring 100% recycled nylon and recycled-rubber Nike Grind trim
and the Nike Air VaporMax 2020, constructed with recycled
manufacturing material and precision-knit uppers for minimal
waste.
- Nike Air Zoom Alphafly NEXT% [link]: Call it the
ultimate test run: when Eliud Kipchoge broke the two-hour marathon
barrier in Vienna this past October, he was wearing a prototype of
the Nike Air Zoom Alphafly NEXT%. In Summer 2020, Nike’s newest
race-day shoe makes its official debut with two new Nike Air Zoom
pods, additional foam, an updated carbon fiber plate and an
ultra-breathable upper – all adding up to improved cushioning and
running economy.
- Nike Air Zoom BB NXT [link]: Nike Basketball's
new Air Zoom BB NXT is engineered to be as light and responsive as
possible. With a new Nike Air Zoom pod system, exposed Nike React
foam and a thin plate positioned above the foam, the shoe provides
athletes with lightweight strength, optimized impact protection and
outstanding energy return.
- Nike SB Skateboarding Kits [link]: For
skateboarding’s debut on this summer’s global stage, Nike SB will
introduce kits on the forefront of sustainable design. Athletes
representing Team USA, France and Brazil will compete in uniforms
designed with 100% recycled polyester, pattern efficiency for
minimal waste and bright, bold styling (crafted in collaboration
with Dutch artist Parra) to celebrate each nation’s unique sport
culture.
- Space Hippie [link]: In addition to product developed
for athletes participating in the Tokyo 2020 Games, Nike will
launch this spring an exploratory footwear collection that
redefines what’s possible with sustainable product design. Space
Hippie is constructed by transforming scrap material from factory
floors – what Nike’s design teams have called “space junk” – into a
radical expression of circular design. Every detail of the Space
Hippie capsule collection, from material choices to methods of make
to packaging, was chosen with consideration for its environmental
impact, adding up to Nike’s lowest carbon footprint footwear.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary
brand, designs, markets and distributes athletic lifestyle
footwear, apparel and accessories. For more information, NIKE,
Inc.’s earnings releases and other financial information are
available on the Internet at http://investors.nike.com. Individuals
can also visit http://news.nike.com and follow @NIKE.
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