Apple & Salesforce Bring Together the Best Devices for Business & the World’s #1 CRM
September 24 2018 - 9:00AM
Business Wire
Enabling Powerful Apps & Customer Experiences Exclusive
to iPhone & iPad
Apple® and Salesforce today announced a strategic partnership
that brings together the number one customer relationship
management platform and iOS, the world’s most advanced mobile
operating system, enabling powerful new mobile apps for business.
Working with Apple, Salesforce is redesigning its app to embrace
the native mobile platform with exclusive new features on iOS. The
companies will also provide tools and resources for millions of
Salesforce developers to build their own native apps with a new
Salesforce Mobile SDK for iOS, and a new iOS app development course
on Trailhead, Salesforce’s free, web-based learning platform.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180924005320/en/
The redesigned Salesforce Mobile App will
add exclusive new features on iOS, including Siri Shortcuts
integrated with Salesforce Einstein Voice. (Photo: Business
Wire)
“We’re excited to work with Salesforce and that their
industry-leading CRM will embrace native iOS and deliver exclusive
new features on iPhone and iPad,” said Tim Cook, Apple’s CEO. “With
the powerful combination of iPhone, iPad and iOS — the best
hardware and software for business — together with native
Salesforce apps and the new Salesforce SDK, we can deliver great
customer experiences for businesses around the world.”
“With this partnership, we’re bringing together the world’s #1
CRM platform with iPhone and iPad, the world’s best devices for
business,” said Marc Benioff, Chairman and co-CEO, Salesforce.
“Together, Salesforce and Apple are defining a new era of mobile
innovation with native apps on iOS, and empowering millions of
people with access to Trailhead and the skills they need for the
jobs of the future.”
The initial focus areas of this strategic partnership
include:
- Native Salesforce iOS apps for
business: Salesforce, working with Apple, will redesign the
Salesforce Mobile App to give customers rich experiences
exclusively on iOS, with unique Apple capabilities such as Siri®
Shortcuts, Face ID®, Business Chat™ and more. Salesforce will also
introduce the first ever Trailhead Mobile App, first on iOS. The
partners will also deliver powerful iOS apps for industries and
small business that will serve their specific customer needs.
- Empowering Salesforce developers on
iOS: Apple and Salesforce are developing the first Salesforce
Mobile SDK that is optimized for Swift™, Apple’s powerful and
intuitive modern programming language. The native SDK will enable
businesses and developers to build and deploy apps for iPhone® and
iPad® on the Salesforce Lightning Platform, adding to the hundreds
of thousands of iOS apps for business in the App Store® today.
- Accelerating developer learning and
career growth: Apple and Salesforce believe strongly in the
democratization of technology and empowering developers — with any
education level or background — to learn skills for the jobs of
today and tomorrow. To support developer learning and career
growth, Apple is launching a new Get Started with iOS App
Development Trail that will teach anyone how to build native iOS
apps in Xcode® with Swift.
Attendees of Dreamforce 2018 can get an early look at the new
Apple and Salesforce offerings in the Salesforce Campground
(Moscone South Halls ABC) or the Trailhead Area (Moscone West Level
1). For more about the partnership, please visit
salesforce.com/apple or apple.com/business/partners.
Availability
- The Get Started with iOS App
Development Trail is available today at trailhead.com/apple.
- The new Salesforce Mobile SDK for iOS
will be available by the end of 2018.
- The rebuilt Salesforce Mobile App will
be available in early 2019; the first ever Trailhead Mobile App
will launch later next year.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
Salesforce, the global CRM leader, empowers companies to connect
with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco, with offices in Europe and Asia, and
trades on the New York Stock Exchange under the ticker symbol
“CRM.” For more information please visit
https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2018 Apple Inc. All rights reserved. Apple, the Apple logo,
Siri, Face ID, Business Chat, Swift, iPhone, iPad, App Store and
Xcode are trademarks of Apple. Other company and product names may
be trademarks of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180924005320/en/
AppleJessica Reeves,
669-283-2855j_reeves@apple.comorSalesforceStephanie Barnes,
415-722-0883stephanie.barnes@salesforce.com
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