Most Advanced iPhone Ever Features a 5.8-Inch and 6.5-Inch
All-Screen Design, with Powerful A12 Bionic Chip and a Breakthrough
Dual Camera System
Apple® today announced iPhone® XS and iPhone XS Max, the most
advanced iPhones ever, taking the vision for the future of the
smartphone to a new level. The 5.8-inch iPhone XS and 6.5-inch
iPhone XS Max feature stunning Super Retina™ displays, a faster and
improved dual camera system that offers breakthrough photo and
video features, the first 7-nanometer chip in a smartphone — the
A12 Bionic chip with next-generation Neural Engine — faster Face
ID®, wider stereo sound, a beautiful new gold finish and introduce
Dual SIM to iPhone. iPhone XS and iPhone XS Max will be available
for pre-order beginning Friday, September 14 and in stores
beginning Friday, September 21.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180912005963/en/
Introducing iPhone XS and iPhone XS Max,
the most advanced iPhones ever. (Photo: Business Wire)
“iPhone XS is packed with next-generation technologies and is a
huge step forward for the future of the smartphone. Everything is
state of the art including the industry-first 7-nanometer A12
Bionic chip with 8-core Neural Engine, faster Face ID and an
advanced dual camera system that shoots Portrait mode photos with
Smart HDR and dynamic depth of field,” said Philip Schiller,
Apple’s senior vice president of Worldwide Marketing. “iPhone XS is
not one, but two new iPhone models, and iPhone XS Max offers the
biggest display ever in an iPhone with the biggest battery ever in
an iPhone, delivering up to an hour and a half more battery life in
your day.”
Two All-Screen Designs
iPhone XS and iPhone XS Max build on the all-screen design of
iPhone X and feature the sharpest displays with the highest pixel
density of any Apple device. Now offered in 5.8-inch and 6.5-inch
sizes,1 these Super Retina displays with a custom OLED design
support Dolby Vision and HDR10 and have iOS system-wide color
management for the best color accuracy in the industry. iPhone XS
and iPhone XS Max offer a million-to-one contrast ratio with
remarkable brightness and true blacks while showing 60 percent
greater dynamic range in HDR photos. iPhone XS Max delivers a more
immersive experience with over 3 million pixels for videos, movies
and games, offering the largest display ever in an iPhone in a
footprint similar to iPhone 8 Plus.
A surgical grade stainless steel band now in gold joins finishes
in silver and space gray. Wider stereo playback creates a more
immersive soundstage. The front and back glass design features the
most durable glass ever in a smartphone with improved scratch
resistance, while the glass back enables faster wireless charging.
iPhone XS and iPhone XS Max reach a new level of splash and water
resistance of IP68 for up to 2 meters for 30 minutes and protect
against everyday spills including coffee, tea and soda.2
A12 Bionic and Next-Generation Neural Engine
The Apple-designed A12 Bionic, the smartest and most powerful
chip in a smartphone, features the first 7-nanometer chip ever in a
smartphone that delivers industry-leading performance in a more
power-efficient design. A12 Bionic features a six-core fusion
architecture with two performance cores that are up to 15 percent
faster, four efficiency cores that are up to 50 percent more
efficient, a four-core GPU that is up to 50 percent faster,
powerful Apple-designed Image Signal Processor (ISP), video encoder
and more. A fast storage controller can deliver iPhone storage up
to 512GB. All of this unlocks new experiences for games,
photography, video editing and graphics-intensive apps. Even with
all this power, iPhone XS offers 30 minutes longer than iPhone X,
and iPhone XS Max offers an hour and a half longer than iPhone X,
between charges.
The next-generation Neural Engine is built for advanced machine
learning in everything from photography to augmented reality. A new
eight-core design allows it to complete up to 5 trillion operations
per second compared to 600 billion in A11 Bionic. This enables new
capabilities like faster plane detection for ARKit and new features
that use real-time machine learning. For the first time the Neural
Engine is open to Core ML®, empowering developers to build apps
that utilize this highly efficient machine learning engine. Core ML
running on the A12 Bionic Neural Engine is up to nine times faster
than on A11 Bionic, with as little as one-tenth the energy
usage.
Breakthrough 12MP Dual Camera System
iPhone XS continues to bring innovations to photography, things
not possible before iPhone. Capabilities like advanced depth
segmentation using the Neural Engine, Smart HDR creating photos
with high dynamic range and great image detail, advanced bokeh
quality in Portrait mode photos and dynamic depth of field that is
user adjustable in the Photos app, are all huge improvements in
state-of-the-art photographic techniques that everyone can use.
The 12-megapixel dual camera system features dual optical image
stabilization with 2x optical zoom, while a new sensor is twice as
fast. Smart HDR creates photos with more highlights and shadow
detail. Larger and deeper pixels improve image fidelity and
low-light performance.
Advanced depth segmentation in Portrait mode enables more
sophisticated portraits with professional-level bokeh. New Depth
Control allows users to dynamically adjust the depth of field in
the Photos app both in real-time preview3 and post-capture to
create portraits with a beautiful background blur. Portrait mode
with Depth Control is also available on the TrueDepth™ camera for
selfies, which includes Memoji™ and faster face tracking support
for third-party ARKit apps.
iPhone XS and iPhone XS Max deliver the highest quality video
capture in a smartphone. The larger pixels and larger, faster
sensor enable improved low-light performance and video
stabilization, as well as extended dynamic range for more highlight
and shadow detail in video modes up to 30 frames per second. Using
the four built-in mics, users can also record stereo sound to get
the most out of video recordings.
Advanced Technologies
Face ID, the most secure facial authentication system ever in a
smartphone, is now even faster. The TrueDepth camera system uses
precision depth-sensing technology that goes far beyond the
capabilities and security of two-dimensional facial scanners and
enables users to unlock iPhone, use Apple Pay®, gain access to
secure apps and many more features with a simple glance.
iPhone XS and iPhone XS Max introduce Gigabit-class LTE for even
faster download speeds4 and Dual SIM5 through the use of a nano-SIM
and digital eSIM.
Featuring iOS 12
iPhone XS and iPhone XS Max come with iOS 12, the world’s most
advanced mobile operating system. iOS 12 introduces new AR
experiences, helps people rediscover and share photos, and makes
communications more expressive and fun with new Animoji® and
Memoji. Screen Time helps customers understand and take control of
the time they spend interacting with their iOS devices, Siri®
Shortcuts give any app the ability to work with Siri and new
privacy features help protect users from being tracked on the
web.
Pricing and Availability
- iPhone XS and iPhone XS Max will be
available in 64GB, 256GB and 512GB capacity models in space gray,
silver and a new gold finish starting at $999 (US) and
$1,099, respectively, from apple.com, in the Apple Store®
app and Apple Stores, and is also available through Apple
Authorized Resellers and select carriers (prices may vary).
- Through Apple’s iPhone Upgrade Program,
customers in the US can get iPhone XS and iPhone XS Max with the
protection of AppleCare®+, choose their carrier (no multiyear
service contract required) and have the opportunity to upgrade to a
new iPhone every year. The iPhone Upgrade Program is available for
iPhone XS and iPhone XS Max at apple.com and Apple Stores in the US
with monthly payments starting at $49.91 and $54.08,
respectively. iPhone Upgrade Program customers can get the prep
work done before iPhone XS and iPhone XS Max pre-order with the
Apple Store app until 4PM PDT on Thursday, September 13.
- Customers will be able to pre-order
iPhone XS and iPhone XS Max beginning Friday, September 14, with
availability beginning Friday, September 21, in more than 30
countries and territories including Australia, Austria, Belgium,
Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong
Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg,
Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico,
Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the
UAE, UK, US and US Virgin Islands.
- iPhone XS and iPhone XS Max will be
available in more than 25 countries and territories including
Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Czech
Republic, Estonia, Georgia, Greece, Greenland, Hungary, Iceland,
India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta,
Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia, Slovenia
and South Africa beginning Friday, September 28.
- Apple-designed accessories including
leather and silicone cases in a range of colors will be available
starting at $39 (US), while the iPhone XS and iPhone XS Max
Leather Folio will be available starting at $99 (US).
- With Apple GiveBack™, customers in the
US can trade in their eligible device for an Apple Store Gift Card
or a refund on their purchase. If their device isn’t eligible for
credit, Apple will recycle it for free.
- Every customer who buys iPhone XS or
iPhone XS Max from Apple will be offered free Personal Setup
in-store or online to help them customize their iPhone by setting
up email, showing them new apps from the App Store® and more.
- Anyone who wants to learn more or go
further with iPhone XS, iPhone XS Max or iOS 12 can sign up for
free Today at Apple® sessions at apple.com/today.
1 The display has rounded corners that follow a beautiful curved
design, and these corners are within a standard rectangle. When
measured as a standard rectangular shape, the screen is 5.85 inches
(iPhone XS) and 6.46 inches (iPhone XS Max) diagonally. Actual
viewable area is less.
2 iPhone XS and iPhone XS Max are splash-, water- and
dust-resistant, and were tested under controlled laboratory
conditions with a rating of IP68 under IEC standard 60529 (maximum
depth of 2 meters up to 30 minutes). Splash, water and dust
resistance are not permanent conditions, and resistance might
decrease as a result of normal wear. Do not attempt to charge a wet
iPhone; refer to the user guide for cleaning and drying
instructions. Liquid damage not covered under warranty.
3 Real-time preview in Depth Control will be available via a
free software update later this fall.
4 Speeds vary based on site conditions and carrier. For details
on LTE support, contact your carrier and see
apple.com/iphone/LTE.
5 Dual SIM support will be available via a free software update
later this fall. Use of Dual SIM requires two wireless service
plans (which may include restrictions on roaming). Certain
restrictions apply to use.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple
TV. Apple’s four software platforms — iOS, macOS, watchOS and
tvOS — provide seamless experiences across all Apple devices
and empower people with breakthrough services including the
App Store, Apple Music, Apple Pay and iCloud. Apple’s more than
100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2018 Apple Inc. All rights reserved. Apple, the Apple
logo, iPhone, Super Retina, Face ID, Core ML, TrueDepth,
Memoji, Apple Pay, Animoji, Siri, Apple Store, AppleCare, Apple
GiveBack, App Store, and Today at Apple are trademarks of Apple
Inc. Other company and product names may be trademarks of
their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180912005963/en/
AppleMichele Wyman, 669-276-1208michele_wyman@apple.comAlex
Kirschner, 408-974-2479alexkirschner@apple.com
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