NEW YORK, Nov. 17, 2017 /PRNewswire/ -- Foot Locker (NYSE:
FL) today announced an elevated partnership model with NIKE (NYSE:
NKE). As part of Foot Locker's over-arching strategy to offer
differentiated brand experiences and products, the two companies
are again joining forces to offer industry-leading experiences to
consumers through innovative in-store and pop-up opportunities.
SNEAKEASY
The latest joint experience will come to life in New York in the form of a Sneakeasy – a window
into what's next in NIKE and Jordan sneakers. The Sneakeasy NYC pop-up will
unlock the magic of the sneaker hunt by serving the
sneaker-obsessed consumer by offering a curated and coveted
assortment of NIKE and Jordan
products and services, exclusively in partnership with Foot Locker.
Sneakeasy is scheduled to open at 30 Wall Street on Wednesday, Nov. 22, 2017, from 11 a.m. to 5 p.m., and will remain open daily
through Dec. 1.
Consumers can learn more about exclusive launches and events at
Sneakeasy by following Foot Locker and Nike social channels and by
joining Foot Locker's VIP loyalty program and the NIKE PLUS program
for special member benefits. Submissions for the first Sneakeasy
launch, the Special Field Air Force-1 Mid "OBJ" (retail price
$160) open today via the Foot Locker
App Launch Reservation system. Additional launches will drop
throughout the week featuring new product assortments each day.
HOUSE OF HOOPS, NBA PLAYER EDITION
House of Hoops by Foot Locker is now offering consumers the
opportunity to get the hottest NIKE and Jordan basketball sneakers, as seen straight
off NBA courts around the country. As top athletes sport special
colorways of NIKE basketball shoes in game, consumers can find
these player edition sneakers exclusively at select House of Hoops
locations as early as the following day. The NIKE Kyrie 3 "Luck" –
worn by NBA star Kyrie Irving in last night's nationally televised
game – launches today for $120 in
limited quantities at the Washington Street House of Hoops in
Boston and the House of Hoops
Harlem Flagship.
NIKE PRO ATHLETES/LEADS AT FOOT LOCKER
Also as another of the several new elements elevating the
consumer experience with NIKE, Foot Locker is hiring new experts,
specially trained on NIKE in "NIKE Pro Athletes" and "NIKE Pro
Leads" roles. These two new, full-time career opportunities were
created by Foot Locker in partnership with NIKE to drive elevated
customer experiences at Foot Locker by offering and sharing an
emotional connection to the top NIKE products available in the
market. For additional information on both roles, visit: New York
City / Long Island / Northern New Jersey.
"At Foot Locker, we are proud to have associates who are so
deeply knowledgeable and passionate about all the great premium
products we have to offer," said Tony
Aversa, Vice President of Customer Experience and Sales for
Foot Locker North America. "These new NIKE Pro Athlete and Lead
positions will allow for even more in-depth consumer connections
for both Foot Locker and NIKE."
Additional information may be found at footlocker.com | Twitter:
@footlocker | Instagram: @footlocker @Nike | YouTube:
youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook:
facebook.com/footlocker | APP: SNKRS | Foot Locker App
#Approved
About Foot Locker:
Foot Locker is part of Foot Locker, Inc. (NYSE: FL) is a
specialty athletic retailer that operates more than 3,350 stores
in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction,
Runners Point, Sidestep and SIX:02 retail stores, as well as its
direct-to-customer channels, including footlocker.com and
Eastbay.com, the Company is a leading provider of athletic footwear
and apparel.
About NIKE, Inc.
NIKE, Inc., based near Beaverton,
Oregon, is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly-owned NIKE, Inc. subsidiary brands include Converse, which
designs, markets and distributes athletic lifestyle footwear,
apparel and accessories; and Hurley, which designs, markets and
distributes surf and youth lifestyle footwear, apparel and
accessories. For more information, NIKE, Inc.'s earnings releases
and other financial information are available on the Internet
at http://investors.nike.com. Individuals can also
visit http://news.nike.com and follow @NIKE.
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SOURCE Foot Locker, Inc.