Hi-C Ecto CoolerTM Returns in a Starring Role – Just in Time for Summer Blockbuster Season
April 25 2016 - 10:00AM
Business Wire
Fan favorite refreshing citrus juice drink
graces stores nationwide for a limited time
Fans of the ghoulish green goodness of Hi-C Ecto Cooler have one
more reason to celebrate the return of the Ghostbusters franchise
to the silver screen. This summer, the juice drink of choice for
those nostalgic for the ‘80s and ‘90s will officially return to
store shelves for a limited time. Its resurgence comes after a
15-year hiatus, much to the delight of fans everywhere.
Ghostbusters hits theaters on July 15, 2016.
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Hi-C Ecto Cooler will be available in
6-ounce juice boxes and in 11.5-ounce thermal ink cans that turns
an eerie shade of slime green when the product inside is cold.
(Photo: Business Wire)
“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well
remembered and beloved by fans to this day,” said Charles Torrey,
Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America.
“Sony Pictures was extremely enthusiastic about bringing it back
for this special occasion, and the timing of the upcoming
Ghostbusters film made this the exact right time.”
Hi-C Ecto Cooler became a cultural mainstay in 1987 as a tie-in
with the original Ghostbusters franchise. The drink’s immense
popularity kept it around for more than a decade and kept people
deliciously hydrated until it was discontinued in 2001.
Since then, popular online sites have cited Hi-C Ecto Cooler
fondly in articles on ‘90s nostalgia, and have inspired vocal
online fan groups. Those groups, along with some lobbying support
from Sony Pictures, spurred The Coca-Cola Company to bring Hi-C
Ecto Cooler back, just in time for the new Ghostbusters theatrical
release this summer.
Fans who can’t wait to get their hands on Hi-C Ecto Cooler until
May 30 can enter for a chance to win it before it is available for
purchase. To enter and learn more about the Sweepstakes, fans can
follow @Ectocooler on Twitter and Ecto Cooler on Facebook. Visit:
http://bit.ly/HiCEctoCoolerSweeps to read official Hi-C Social
Sweepstakes rules and entry details.
Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes
and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are
specially printed using thermal ink that turns an eerie shade of
slime green when the product inside is cold.
Hi-C Ecto Cooler fans can follow the brand on social media at
Facebook.com/ectocool and Twitter.com/EctoCooler or learn more at
www.ecto.cool.
NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 U.S.
(OR D.C.), 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Sweepstakes
ends 5/9/16 at 11:59pm ET. For Official Rules, prize description,
odds disclosure, and complete details, visit
http://bit.ly/HiCEctoCoolerSweeps. Sponsor: The Coca Cola Company,
One Coca-Cola Plaza, Atlanta, GA 30313.
About “Ghostbusters”
Ghostbusters makes its long-awaited return, rebooted with a cast
of hilarious new characters. Thirty years after the beloved
original franchise took the world by storm, director Paul Feig
brings his fresh take to the supernatural comedy, joined by some of
the funniest actors working today – Melissa McCarthy, Kristen Wiig,
Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer,
they’re here to save the world! The film is produced by Ivan
Reitman and Amy Pascal, and written by Katie Dippold & Paul
Feig, based on the 1984 film “Ghostbusters,” written by Dan Aykroyd
and Harold Ramis and directed by Ivan Reitman. The film will be
released in theaters nationwide on July 15, 2016.
About
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands and more than 3,800 beverage choices.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our company’s portfolio features 20 billion-dollar brands,
18 of which are available in reduced-, low- or no-calorie options.
Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta,
Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del
Valle, Georgia and Gold Peak. Through the world's largest beverage
distribution system, we are the No. 1 provider of both sparkling
and still beverages. More than 1.9 billion servings of our
beverages are enjoyed by consumers in more than 200 countries each
day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information,
visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20160425005904/en/
The Coca-Cola CompanyNancy Bailey,
202-631-2808ncbailey@coca-cola.com
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