Kelly Brook Laces Up with SKECHERS
July 22 2014 - 3:30AM
Business Wire
Top Model and Actress Named New Face of
Global Footwear Brand
Model, actress and television presenter Kelly Brook has signed
on with SKECHERS to appear globally in the footwear company’s
multi-platform marketing and social media campaigns through 2015.
The British-born star will become a new face for SKECHERS women’s
footwear collections.
Kelly Brook (WireImage / Eamonn
McCormack)
"It doesn’t get any bigger than SKECHERS when it comes to
lifestyle footwear so I’m thrilled to be working with this amazing
brand,” said Kelly Brook. “SKECHERS has brilliantly comfortable
shoes in so many colors and looks. I love it and can’t wait to get
started with this campaign!”
“Kelly has a unique ability to be a glamour trendsetter who also
conveys an accessible fashion sensibility that hits right on target
with the demographic shopping for SKECHERS women’s footwear,” began
Michael Greenberg, president of SKECHERS. “She’s also the first
celebrity we’ve ever featured globally who came to fame outside the
United States. As Kelly resonates in Europe and around the world,
this partnership is a testament to the international strength of
our brand. We’re thrilled to have her on board and look forward to
excitement she will generate for SKECHERS.”
Brook’s career began in the modeling world at the age of 16. It
didn’t take her long to become a fixture on magazine covers as one
of the UK’s top pin-up and swimsuit models where she was named
“Sexiest Woman in the World” by FHM. A favorite paparazzi subject,
Brook transcended the editorial pages as a presenter or judge on
numerous television series and her acting roles have grown from
multi-episode arcs on popular shows like Smallville to her first
staring TV role in the soon-to-premiere NBC comedy series One Big
Happy. She also created a signature apparel line that launched in
2012.
Brook joins a SKECHERS female celebrity roster that currently
includes multi-platinum selling recording artist and actress Demi
Lovato, television personality Brooke Burke-Charvet and The Voice
winner Danielle Bradbery. SKECHERS has a long history working with
big stars and prior campaigns have featured Kim Kardashian, Britney
Spears, Christina Aguilera and Carrie Underwood.
The global SKECHERS footwear marketing campaign featuring Kelly
Brook will extend across all platforms including television, print,
online, outdoor and point of purchase.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States via department and specialty stores,
Company-owned SKECHERS retail stores and its e-commerce website,
and in over 100 countries and territories through the Company’s
international network of subsidiaries in Canada, Brazil, Chile,
Japan, and across Europe, as well as through joint ventures in Asia
and distributors around the world. For more information, please
visit skechers.com, and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
and its planned opening of new stores, advertising and marketing
initiatives. Forward-looking statements can be identified by the
use of forward looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal
of its audit reports with respect to certain of the Company’s
historical financial statements; international, national and local
general economic, political and market conditions including the
ongoing global economic slowdown and market instability; consumer
preferences and rapid changes in technology in the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers, decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31, 2013 and
its quarterly report on Form 10-Q for the three months ended March
31, 2014. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140722005519/en/
SKECHERS U.S. Contact:SKECHERS USA, Inc.Jennifer Clay,
310-937-1326orSKECHERS UK Contact:SKECHERS UK/IrelandNicola
Zachariades, 01707 655 955orKelly Brook Contact:ROAR
GlobalDolapo Alafe-Aluko, 020 7462 9060
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