Intelligent Living Inc. (ILIV) to Go Head-to-Head With Lumosity in
the $6.6 Billion Brain Fitness Arena
Intelligent Living Inc. Subsidiary, MIND360 Studios LLC,
Announces Launch of www.mind360games.com and Its Formal Entry Into
the eHealth Games Market
MIAMI, FL--(Marketwired - Dec 12, 2013) - Intelligent
Living Inc. (OTCQB: ILIV) announced today that the MIND360 brain
games platform is out of beta and has been launched on
www.mind360games.com. The MIND360 platform consists of game-like
exercises designed to train and improve cognitive functions. The
programs target different parts of the brain, and are
experimentally tested with the help of collaborators at top
academic institutions. Users pay a monthly subscription to use the
program and track their progress with detailed performance reports
and feedback.
Intelligent Living's CEO Victoria Rudman said, "We are
incredibly proud of this platform and the positive impact we feel
it can make on our subscribers' lives. It's been a development
challenge to rollout the new platform, but our great team was able
to pull it together and get the MIND360 product launched. As we
have stated before we want to be a competitive force in this
business segment."
At launch, MIND360 features exercises in four broad
areas: memory, attention, brain speed and executive reasoning.
There are hundreds of exercise configurations available to users,
with more being added all the time. MIND360 also incorporates
informational content on the brain, with advice on improving brain
health through diet, physical exercise, sleep, stress reduction and
best practices of everyday activities.
The MIND360 platform is designed around the 3 core ideas: 1.
That "executive functions" are important for reaching our personal
goals in life no matter what your level of profession; 2. Because
each of us encounter different cognitive stresses and have
different preparatory points in our developmental evolution there
is no one size fits all brain training solution for everyone; and
3. You must challenge yourself everyday if you are going to keep
brain function working as optimally as it can for your station in
life.
"We go into this market cautiously and know that just
because you do well with the brain fitness exercises on MIND360
does not mean that you won't forget simple things (brain chemistry
is a complicated cocktail). As life spans continue to lengthen,
it's becoming increasingly clear that our brains as well as our
bodies are amazingly resilient and adaptive. Even 90-year-olds can
build new muscle mass through physical exercise. So can their
brains, although what's being developed is not new muscle but new
synapses. And while some of the exercise that produces these
effects is physical, most of it is mental. However, MIND360 can
help you keep the acuity that you have currently and keep you on
level," said Josh Eikov, Chief Strategist of Intelligent
Living.
About the Industry
Lumosity CEO Kunar Sakar stated that brain games are a big trend
these days as companies try to combat diseases such as Alzheimer's
by combining fun with improved mental health and millions of
consumers use every day to enhance their lives.
In a USA Today article dated October 29, 2013, a report from
research firm Gartner states that this year, the video game
industry will generate $93 billion in revenue, up from $78 billion
last year. The video game market revenues are expected to reach
$111 billion by 2015.
Health e-games are a new and rapidly expanding market segment of
video gaming that incorporates elements of three markets: casual
games, serious games and exergames. According to the Casual Games
Association, casual gaming is a $2.2 billion market composed of fun
and easy to learn video games that can be played across mobile, PC,
Mac and console platforms. The serious gaming market is estimated
to be between $1.5 and $2.0 billion according to serious games
expert Elaine Alhadeff. This market is focused on utilizing gaming
applications to achieve benefts beyond entertainment, such as
training, education and performance improvement across industries.
Residing at the intersection of the casual gaming, serious gaming,
and exergaming markets, health e-games are estimated to be a $6.6
billion market segment within the video gaming industry.
Mind360 competes in a space where it has been ranked in the Top
Ten Brain Fitness Sites in a 2013 Best Brain Games Store
Comparisons and Reviews by TopTenREVIEWS @
http://brain-games-puzzle-stores-review.toptenreviews.com/. "Mind360
is a great choice for those wanting to play online games for
increased brain health."
The Science Behind the Games
A growing body of research is confirming what people have always
believed: the brain can function better with the help of some
exercise.
Over the last few decades, neuroscientists have learned that
your brain has the amazing ability to grow and change at any point
in your lifetime. This breakthrough has opened the door to myriad
possibilities, from increasing intelligence and memory in daily
life to recovering from traumatic injuries.
Subscriptions are available on www.mind360games.com for as
little as $4.25 per month.
About MIND360 Studios
LLC
MIND360 Studios is a wholly owned subsidiary of Intelligent
Living Inc. (ILIV) that functions as a software publisher and
distributor of PC and Mobile apps in the eHealth Games and Brain
Fitness arena.
About Intelligent
Living Inc.
Intelligent Living Inc. operates as a development stage company
focused on the ever-expanding eHealth and eCommerce markets. Its
segments include exercise, nutrition, supplements, mental acuity
testing and training, through our newly acquired subsidiaries
MIND360 Studios, and Health and Beyond. The Company, based in
Florida, is a health and wellness company engaged in the
development of software and technology to aid in age management and
cognitive health. The mission of Intelligent Living is to improve a
person's quality and function of daily living over a span of many
years.
More information about Intelligent Living can be found on the
Company's website located at
http://www.intelligentlivinginc.com
Forward Looking Statements
This press release includes statements that constitute
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 (the "Reform Act") and as
such, may involve risks and uncertainties. Intelligent Living Inc.
claims the protection of the safe-harbor for forward-looking
statements contained in the Reform Act. These forward-looking
statements are often characterized by the terms "may,"
"believes," "projects," "expects," or "anticipates," and do not
reflect historical facts. Specific forward-looking statements
contained in this press release include, but are not limited to:
our successful integration of diversified growth companies, impact
of the company's expansion plan, and new business development
success, future financial results, development and acquisition of
new product lines and services, the impact of competitive products
or pricing from technological changes, the effect of economic
conditions and other uncertainties. The company's actual
performance, results and achievements may differ materially from
the expressed or implied in such forward-looking statements as a
result of a wide range of factors.
Contact: Gabriel Rodriguez E Relations Group 623-255-5750