Fiero Group Launches Fiero AI: The Future of Artisanal Pizza Automation
February 16 2025 - 9:53PM
Pizza-making is getting smarter thanks to Fiero Group, a pioneer in
pizza equipment. This year, Fiero Group is launching Fiero AI, a
new semi-autonomous platform that combines three machines, making
artisanal pizza faster, easier, and more consistent than ever
before
Fiero AI, which stands for Artisanal Intelligence, reflects the
company’s commitment to blending advanced technology with the art
of pizza-making. This three-step system is designed to
revolutionize high-volume pizza production, while maintaining the
handmade quality that pizza-lovers crave.
Fiero AI utilizes three pieces of equipment that work
together:
- Step 1: Stretch – The Opera Prima
Dough Stretcher uses CoolStretch® technology to mimic
human hand movements, creating the perfect pizza crust.
- Step 2: Make – The dough moves to the Tempo Conveyor
Make Table, where a single operator adds toppings as the
dough moves along the table, moving it onto the bake section.
- Step 3: Bake – The pizza is baked in a Aria Stone Belt
Conveyor Oven, which uses an organic refractory stone to
bake the pizza evenly, just like traditional stone ovens, but
without the need for constant attention.
Fiero AI addresses the industry's biggest challenges–labor,
consistency, and speed–while remaining true to the authenticity of
handmade pizza. Operators retain full control over dough hydration,
size, flavor, temperature and baking time, ensuring the pizza’s
artisanal quality with every batch. By streamlining operations,
Fiero AI helps pizzerias cut labor costs and increase speed without
compromising quality.
“Fiero AI isn’t just about making pizza faster—it’s about making
it better,” says Peter de Jong, CEO of Fiero Group. “We’re giving
operators the tools to create handcrafted-quality pizza at scale,
without cutting corners on flavor or craftsmanship. Achieving
quality and consistency at scale is the hardest thing to achieve in
the pizza industry and this product will help you do just
that.”
The system’s Italian refractory stone belt ensures even heat
distribution for perfectly baked pizzas every time. With only one
human touchpoint from dough ball to pizza, the system saves time,
reduces labor, and maintains dough quality. The design also allows
up to three ovens to be stacked, giving businesses flexible options
for high-output operations and expansion in the same footprint.
Fiero AI is designed to improve over time with regular updates
that will improve its performance and usability. These new features
will be available to add on to the current system, making it more
efficient and easier to use without needing to replace the whole
system.
Fiero will unveil Fiero AI at the 2025 NAFEM Show in Atlanta,
GA, from February 26-28. Visit booth #5659 for a live demo and see
how this innovative system can transform your pizza business.
For a more personalized experience, customers can schedule
one-on-one appointments with the Fiero team to see Fiero AI in
action and ask questions. Schedule your appointment by
visiting https://go.fiero.cc/nafem
About Fiero
Founded in 2004 by chef and serial entrepreneur Peter de Jong,
Fiero is the premier provider of Italian-style pizza-making
equipment in North America. What began as a passion for authentic,
artisan pizza has grown into a brand recognized for its exceptional
craftsmanship, performance, and dedication to both tradition and
innovation. Operating from a 20,000 sq. ft. facility in Brewster,
NY, Fiero seamlessly blends Italian heritage with cutting-edge
technology to meet the evolving needs of modern pizzerias and
bakeries. With strong industry relationships, a respected presence
in the artisan pizza niche, and a commitment to quality, Fiero’s
products are chosen for their outstanding durability, design, and
consistency. From custom builds to expert support, Fiero continues
to set the standard for professional pizza-making. Visit
fierogroup.com to learn more.
Connor de Jong
Fiero Group
844 683 6462
pr@fierogroup.com