The Art Institute & 900 North Michigan Shops Make Georgia O’Keeffe: “My New Yorks,” Accessible to All Via Midwest’s Largest Canvas for Digital Art August 9 - September 22, 2024
August 09 2024 - 1:07PM
900 North Michigan Shops is pleased to announce a
collaboration with the Art Institute of Chicago to display images
from the current exhibition Georgia O’Keeffe: “My New Yorks” via
the retail center’s digitized ceiling from August 9 –September
22, 2024. The custom content showcases details of three O’Keeffe
works in celebration of the first of its kind show that examines
the artist’s urban landscapes, while also situating them in the
diverse context of her other compositions of the late 1920s and
early 1930s.
Famed for her images of flowers and Southwestern landscapes,
O’Keeffe has received little attention for her inspiring urban
works. In 1924 the artist moved to the Shelton Hotel in New York
City, the world’s tallest building of its kind at the time. It was
there that she began creating the body of work, “My New Yorks,”
which contemplated the city’s skyline from perspectives looking
down into the city as well as views directed up at the new urban
monoliths.
Images of several iconic O’Keeffe works on view at the Art
Institute being projected from the digitized ceiling of one of
Chicago’s landmark skyscrapers brings O’Keefe’s urban fascination
full circle. Known as, The Canopy, the 190 linear feet of digital
screens floating over 900 Michigan Shops’ six-story atrium is
considered the Midwest’s largest canvas for digital art.
"900 North Michigan Shops is delighted to partner with such a
world-class arts organization as The Art Institute, in making art
accessible to our guests, be they local residents or international
tourists. This innovative partnership builds off our continued
commitment to not only showcase the arts, but also invest in the
arts with commissioned pieces. With this collaboration, our
in-house digital artists have worked in tandem with the creatives
of The Art Institute to bring a select sampling of O’Keeffe’s
collection to life in dynamic fashion.” – Taylor Stucker, Director
of Marketing, 900 North Michigan Shops.
Since its renovation in 2016, art has been a core pillar for the
retail destination anchoring the northern end of The Magnificent
Mile. From four commissioned art installations made of mixed media
that permanently accent various levels of the shopping center, to
featuring digital artists from throughout Chicago and around the
world via The Canopy, to arts-forward programming showcased during
signature events, the arts are a key consideration for any
activation.
"The Art Institute is thrilled to be joining forces with 900
North Michigan Shops to bring Georgia O'Keeffe to life for locals
and tourists alike. This creative partnership highlights Chicago's
innovative creative community and how we work together to
make Chicago such a vibrant and joyful city." --- Nora Gainer,
Executive Director, Civic Relations and Partnerships, Art Institute
of Chicago The digital exhibit will be featured on 900 North
Michigan Shops’ The Canopy through September 22nd and is free and
open to the public. For more information visit shop900.com
High res images of the works to be displayed, along with
captions, available here.
About 900 North Michigan Shops 900 North Michigan Shops
is a seven-level retail destination anchoring The Magnificent Mile.
It features more than 70 luxe retailers, including Gucci,
Bloomingdales, Janet Mandell, Max Mara, and Tesla. 900 North
Michigan Shops is owned by an affiliate of JMB Realty Corporation.
www.shop900.com
# # #
- Georgia O'Keeffe. Radiator Building—Night, New York, 1927
- The Canopy at 900 North Michigan Shops - The Midwest's Largest
Canvas for Digital Art.
David Murga
900 North Michigan Shops
7739314461
murga@900nm.com