AI technology provides Vinted members with an
enhanced post-purchase experience
NEW YORK, Aug. 1, 2024 /PRNewswire/ -- Rokt, the
leading ecommerce company using machine learning and AI to make the
shopping experience more relevant to each customer, today announced
its partnership with Vinted, the leading international C2C
second-hand fashion marketplace in Europe. The partnership will unlock new
revenues and opportunities to reward Vinted shoppers by presenting
highly relevant post-purchase offers for each customer.
"Vinted is laser focused on providing an excellent experience
throughout every touchpoint of the customer journey, including
keeping fees for buyers low and maintaining their commitment to no
seller fees," said Courtney Hopkins,
VP of EMEA Partnerships at Rokt. "By leveraging Rokt's technology,
Vinted is able to unlock incremental revenue and money-saving
opportunities for its customers. Our partnership launched last year
and we have worked closely with the platform to test and learn
along the way, ensuring Rokt adds significant value to the customer
experience by facilitating post-checkout offers that are highly
relevant to each individual shopper."
Rokt enables companies to tap into additional revenues, acquire
new customers and deepen their relationships with their existing
customers by using machine learning to present highly relevant
offers in the final stages of a transaction, when shoppers are most
likely to convert.
"At Vinted, we always try to understand what valuable services
can support an enhanced experience for our members, and drive
member engagement and loyalty," said Satya
Vinnakota, Director of Business, Ads at Vinted. "We're
extremely pleased to partner with Rokt to make the post-purchase
experience feel more personal and valuable to our members by
offering relevant messages, offers and, in some cases, even rewards
such as discounts and free trials."
Rokt's exclusive, closed marketplace leverages intelligence
powered by more than 5 billion transactions across hundreds of
leading ecommerce businesses, allowing merchants to create a
seamless customer experience while also controlling the types of
offers eligible to be displayed to their customers. The Vinted
partnership marks the latest step in Rokt's continuing growth in
the European market, where it has also recently partnered with
About You and Deliveroo.
About Rokt
Rokt is the global leader in ecommerce, enabling companies to
unlock value by making each transaction relevant at the moment that
matters most, when customers are buying. Rokt's AI-powered
relevance platform, built over the last 11 years, and scaled
network power billions of transactions annually for the world's
leading companies, including Live Nation, AMC Theatres, PayPal,
Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered
in New York City, the company
operates in 15 countries across North
America, Europe and the
Asia-Pacific region. To learn
more, visit Rokt.com.
Media Contacts
For Rokt:
Sarah
Fisher, SVP Communications
sarah.fisher@rokt.com
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