Democracy Threatened? 83% of Singapore Consumers Worry Deepfakes Will Influence Next Election
July 23 2024 - 6:00PM
Business Wire
New research from Jumio reveals Singapore
consumers feel deepfakes erode trust in politicians, with 76%
reporting increased skepticism in online content
Jumio, the leading provider of automated, AI-driven identity
verification, risk signals and compliance solutions, today released
new findings from its Jumio 2024 Online Identity Study, revealing
growing concern among the general public on the political influence
AI and deepfakes may have on Singapore’s next election, and how
they might influence trust in online media. Developments in AI and
machine learning have made it much easier to create compelling fake
news stories, altered images, videos or audio recordings. This
technology can fabricate events, statements and appearances,
spreading misinformation quickly and deceiving viewers who often
take these false narratives as legitimate news.
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Recent examples highlight the real-world impact of deepfakes on
political processes. Indonesia’s social media channels saw AI being
abused for political purposes prior to February’s elections,
including a long-deceased army general endorsing the incumbent. In
Singapore, officials are considering a temporary ban on political
deepfakes ahead of the next general elections, which have yet to be
called but must happen by November 2025. South Korea took a similar
approach, imposing a 90-day ban on deepfakes before its April 2024
election.
Jumio’s study examined the views of more than 8,000 adult
consumers, split evenly across the United Kingdom, United States,
Singapore and Mexico, providing a comprehensive global perspective
on the impact of deepfakes. The data revealed that:
- 83% of Singapore consumers are worried about the potential for
AI and deepfakes to influence upcoming elections in their country,
compared to 75% globally.
- Singapore consumers feel deepfakes undermine trust in
politicians and media, with 76% reporting increased skepticism in
the content they see online, compared to the last election.
- Singapore consumers are most confident in their ability to
easily spot a deepfake of a political figure or celebrity — 60%
compared to just 33% in the UK, 37% in the U.S. and 51% in
Mexico.
- 66% of consumers in Singapore say they trust political news
that they see online, despite the possibility of encountering
audio, video and image deepfakes, compared to the global average of
43%.
“With half of the global population participating in elections
this year, the potential influence and impact of generative AI and
deepfakes demand our immediate attention,” said Jumio CEO Robert
Prigge. “Public faith in online information is crumbling, demanding
a transparent discourse to confront this challenge and empower
citizens with the tools to discern and report deepfakes. Online
platforms hold a critical duty to leverage cutting-edge detection
measures like multimodal, biometric-based verification systems to
fortify our defenses against deepfakes influencing pivotal
elections."
Find additional data and insights here.
Methodology
The research was conducted by Censuswide, with 8,077 consumers
split evenly across the United Kingdom, United States, Singapore
and Mexico. The fieldwork took place between March 25 and April 2,
2024. Censuswide abides by and employs members of the Market
Research Society and follows the MRS code of conduct which is based
on the ESOMAR principles and are members of The British Polling
Council.
About Jumio
Jumio helps organizations to know and trust their customers
online. From account opening to ongoing monitoring, the Jumio
platform provides advanced identity verification, risk signals and
compliance solutions that help you accurately establish, maintain
and reassert trust.
Leveraging powerful technology including automation, biometrics,
AI/machine learning, liveness detection and no-code orchestration
with hundreds of data sources, Jumio helps you fight fraud and
financial crime, onboard good customers faster and meet regulatory
compliance including KYC and AML. Jumio has processed more than 1
billion transactions spanning over 200 countries and territories
from real-time web and mobile transactions.
Based in Sunnyvale, Jumio operates globally with offices and
representation in North America, Latin America, Europe, Asia
Pacific and the Middle East and has been the recipient of numerous
awards for innovation. Jumio is backed by Centana Growth Partners,
Great Hill Partners and Millennium Technology Value Partners.
For more information, please visit www.jumio.com.
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Luke Nazir FINN Partners Luke.Nazir@finnpartners.com +65 8139
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